August 30th, 2010
CREED Boutique in New York
The CREED boutique at 794 Madison Avenue at 67th Street in New York City (212.439.7777 or 1.877.273.3344) will participate in Fashion’s Night Out on September 10. Conceived by Vogue Magazine editor-in-chief Anna Wintour, Fashion’s Night Out is a worldwide shopping event offering extended hours, special events and programs timed with the start of New York Fashion Week.
The CREED boutique will remain open until 10:00 p.m. local time on September 10, offering select items signed by Erwin CREED, 29, seventh generation of the house and its future head.
Additionally, a portion of proceeds from sales of all CREED products at the boutique on Fashion’s Night Out will benefit Stand Up to Cancer (www.standup2cancer.org), a simulcast that night by ABC, NBC, CBS and Fox to raise funds to fight cancer. Stand Up to Cancer is a project of the Entertainment Industry Foundation, a 501(c)3 nonprofit organization.
Tags: anna wintour, creed, fashion, fashion's night out, new york fashion week, stand up to cancer, vogue magazine
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August 24th, 2010
A letter of praise from legendary
editor Helen Gurley Brown in 2006
As CREED celebrates its 250th anniversary in 2010, a search of its archives reveals correspondence with legends of the 21st, 20th, 19th and 18th centuries.
One modern-day legend is the famed international editor of Cosmopolitan Magazine, Helen Gurley Brown. A trailblazer for women in their careers and elsewhere, Ms. Brown for decades has personified the glamour, independence and success of a national — and international — magazine editor who stays on the cutting edge of all trends. For this reason, it was CREED’s pleasure to send Ms. Brown a debut bottle of CREED Original Santal in 2006. She very kindly sent CREED a note that brought with it all of her unique style, energy and sophistication.
Tags: 250th anniversary, cosmopolitan, creed, Helen Gurley Brown, letters, magazine, original santal, press
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August 18th, 2010
Adam Brecht, captain of the CREED polo team, Aventus
The CREED company polo team will play under the name Aventus this season in honor of the newest fragrance from the house of CREED. Unbounded success is the spirit and meaning of the word Aventus, making it a perfect inspiration — and accoutrement — for the season ahead.
The CREED team will play at the beautiful Magual Polo Club (www.magualpolo.com.ar) forty-five minutes by car outside Buenos Aires, Argentina, the world capital of polo. The CREED Aventus team will face Argentinean and other international opponents.
Tags: adam brecht, argentina, aventus, aventus polo team, creed aventus, magual polo club, polo
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August 10th, 2010
Royal Warrant: With this paper, Queen Maria Cristina of Spain named CREED her official perfumer in 1885
As CREED celebrates its 250th year, a review of its archives reveals letters and orders from royalty, statesmen, First Ladies, champion athletes, world famous artists, legendary business chiefs, headliners and other VIPs. Among these treasures are CREED’s Royal Warrants of Appointment, papers issued by kings or queens when they named CREED their official fragrance supplier. An example is CREED’s royal warrant from Queen Maria Cristina of Spain, the great niece of Marie Antoinette of France.
Queen Maria Cristina aspired to make a style statement like her famous French relative (but without sparking a revolution). The Spanish queen appointed CREED her perfumer on June 25, 1885, knowing that CREED, then more than 100 years old, was a choice at once elegant and popular across Europe.
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Tags: appointment, creed, creed royal delight, creed vanisia, queen maria cristina, royal, royal warrant
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August 5th, 2010
Kootenay River
A portion of proceeds from U.S. sales of CREED’s newest fragrance, Aventus, benefits the nonprofit organization American Rivers, the leading conservation group fighting for healthy rivers. Founded in 1973, American Rivers has more than 65,000 members and supporters. Its work protects rivers for the benefit of people, wildlife and nature. Among the organization’s key efforts is working to obtain the Wild and Scenic Rivers designation granted by the government to protect rivers from harmful development and to safeguard their water. The organization also compiles a highly regarded annual report on America’s Most Endangered Rivers (TM), among other activities.
Tags: american rivers, aventus, charity, creed
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July 30th, 2010
CREED Aventus 75ml
CREED Aventus is just beginning its festive debut in America, and already praise is being heard for the newest fragrance from Paris-based CREED.
On July 26, The New York Times enthused, “This mesmerizing mix of bergamot, apple and pineapple perched on wood and oakmoss is evanescent.”
And Esquire Magazine’s website reported that Aventus is “fresh and new” and “a fine addition to your dresser”.
Meanwhile, clients — male and female — from around the U.S. have written, emailed and called CREED with positive comments about the new fragrance. Aventus is not only a superb hand-made blend, it is also a very timely creation as a portion of proceeds from U.S. sales benefits the nonprofit organization American Rivers, which works to protect U.S. waterways from harm.
Tags: aventus, creed, esquire magazine, new york times
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July 22nd, 2010
New Looks for Select CREED Fragrances
The bottles of some authentic CREED fragrances are changing, with new looks for CREED’s 250th year. The fine fragrances inside are unchanged, of course.
The new 2.5 ounce bottle of authentic CREED Green Irish Tweed now features more lush green and proudly bears the CREED crest and motto, De Pere en Fils Depuis 1760. However the 4-ounce bottle of CREED Green Irish Tweed is unchanged in its iconic and stately matte black flask.
The 2.5-ounce and 4-ounce bottles of CREED Tabarome have changed to include more club-leather brown, so right for this fragrance of British club luxury.
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Tags: bois du portugal, bottles, erolfa, green irish tweed, imperial millesime, new look, royal water, tabarome
Posted in Ask CREED, Authentic CREED Products | 2 Comments »
July 15th, 2010
Erwin CREED will tour the U.S. in fall 2010
As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.
Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.
CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.
CREED also launched this site to mark the anniversary year.
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Tags: 250th anniversary, creed aventus, creed sublime vanille, erwin creed, royal exclusives
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June 30th, 2010
Click the image above to enlarge it
CREED is honored to serve global leaders in every field ranging from politics and business to film, music and sports. In the current issue of Departures Magazine, U.S. Olympian Evan Lysacek reveals he wore CREED Imperial Millesime on the night he won the gold medal in the 2010 Winter Olympics. The candor and support of Mr. Lysacek, one of America’s most accomplished athletes, is vastly appreciated. The Departures Magazine article appears at left.
Tags: creed, departures magazine, evan lysacek, imperial millesime, olympics
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June 21st, 2010
Creed Aventus
Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.
CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).
Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.
The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. Read the rest of this entry »
Tags: ambergris, blackcurrant, calville blanc apples, creed aventus, dry birch, fragrance for men, italian bergamot, Moroccan jasmine, musk, oak moss, patchouli, royal pineapple, vanilla
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