Boutique Blog

Mother’s Day with The Glow

April 21st, 2016

In honor of Mother’s Day, The House of Creed is excited to unveil two exclusive gift sets curated by Violet Gaynor and Kelly Stuart, creators of the popular website and book, The Glow. Through their site, Violet and Kelly give a chic glimpse into the world of fashionable mothers at home, capturing beautiful imagery of tender family moments paired with sharing inspiration, insights, and a few of their favorite things.


CREED x THE GLOW Mother’s Day Collection features two gift boxes curated by The Glow founders exclusively available on Inspired by her grandmother, Kelly’s set includes Fleurs de Gardenia and Spring Flower Candle, evoking romantic florals. Violet’s set includes Royal Princess Oud, Acqua Fiorentina Perfumed Oil, and the Cocktail de Pivoines Candle. Each giftset will also include a hard copy of The Glow book, a beautiful Mother’s Day gift to complement each curated Creed set.


We interviewed these inspiring women to learn more about their take on motherhood, scent memories and collaboration with The House of Creed.


Read More


Spring Fever

April 11th, 2016

Fragrances have the ability to transport you to another place. In celebration of spring and kicking off one of the most enjoyable seasons of travel, The House of Creed interviewed best friends and lifestyle bloggers Eric Christian and Tania Sarin on their personal styles, love of travel and their favorite House of Creed scents. Read on to learn more about them and follow their recent journey to see which Creed fragrances joined for the trip.



Read More


What happens in Vegas…

March 18th, 2016

This month, The House of Creed announces its second North American boutique in Las Vegas, Nevada, located in the dazzling Forum Shops in Caesars Palace, known for the bounty of the world’s most opulent specialty and coveted designer boutiques and now The House of Creed.


This freestanding glass shopping experience in the epicenter of Las Vegas caters to global aficionados who love travel and opulent scents. Upon entering the shop, clients can explore Creed’s rich history since 1760. Two private areas within the boutique will offer proper fragrance sessions educating shoppers about the legacy of the brand and sure to be a client favorite.


Traveling to Vegas soon? We’ve partnered with Creed Connoisseur and man-about-town, Troy Alexander to give us a glimpse into a Gentleman’s Guide to Las Vegas through the eyes of the Creed loyalist.


Read More


Royal Decadence for Valentine’s Day

February 5th, 2016

In celebration of Valentine’s Day, the House of Creed unveils the latest installment of its Artist in Residence Collective with Melanie Moss, pastry chef and owner  of Mini Melanie in New York City. After baking in the Michelin-starred kitchens of Babbo and Blue Hill at Stone Barns Melanie began dreamed of opening her own business. “I was eager to share with others that same feeling of excitement that I had as a child opening the lid to my grandmother’s jewelry box, I came up with the idea for Mini Melanie – simple, nostalgic desserts cloaked in beautiful, bold exteriors,” says Melanie.


Inspired by Royal Princess Oud, Melanie created custom chocolate truffles for the House of Creed inspired by the fragrance. Now through Valentine’s Day, all Royal Princess Oud (75ml or larger) orders on will receive a complimentary box of these elegant delights.


From February 8 thru  February 10th, follow @CreedBoutique on Instagram as Melanie shares her process creating these beautiful treats. 


Read More


Gifting Ideas from The Master of Fashion

December 16th, 2015

The Master of Fashion (TMOF), which started off as an Instagram feed, has now transitioned into a style phenomenon site centered around “classic looks with current fashion.” Co-founded by menswear blogger Vince Lee and Creative Director Zolah Nyantaisuren, both of whom have worked for prominent fashion brands, the site features styles that integrate classic looks with modern twists. Today, TMOF features the latest fashion news, fashion blogger news and brand showcases.


Creed is thrilled to have TMOF as one of its Creed Connoisseurs. TMOF’s gift boxes – The Amour Collection, featuring our irresistible women’s scent, Love in White; The Legendary Collection, featuring the infamous Aventus, and The Regal Oud Collection, featuring two iconic Oud scents – reflect the mix of old classic and new trendsetter that have come to define the TMOF web site.  Here, we talked with Vince about the importance of personal style, his and Zolah’s love of Creed scents and what’s next for their site.


Read More


The Occasion Collection – Curated by Snob Essentials

December 9th, 2015

When Tina Craig, founder of Snob Essentials – a site that showcases her obsession with beauty, bags, shoes and fashion – was asked to curate a giftset for The House of Creed, there was no question about what scent she wanted to feature. “I fell in love with the intoxicating scent of Fleurissimo more than 15 years ago, when I was newly engaged and shopping for a fragrance to take on my honeymoon,” she says. “It wasn’t until years later that I learned that it was a scent commissioned for a princess to wear on her wedding day. It made it that much more special for me.”


For the Curated Collection, this wife, mother and ardent scent lover has selected three different Fleurissimo products – perfume, body lotion and soap – for The Occasion Collection, as she believes that it is important to have your scents complement each other. The House of Creed spoke with Tina about Snob Essentials, her approach to fragrance and what’s next for the blog.


Read More


Introducing The Curated Collection

December 1st, 2015

To celebrate the holiday season, The House of Creed is excited to unveil The Curated Collection, an assortment of sets selected by the ultimate Creed Connoisseurs: Alexander Atkins of the popular men’s style blog Mr. Essentialist; Tina Craig of the daily accessories, beauty and couture blog Snob Essentials; and The Master of Fashion, a men’s and women’s lifestyle and fashion site founded by Vince Lee and Zolah Nyantaisuren. The gift boxes feature a selection of the connoisseurs’ favorite Creed products and will be sold in limited quantities on beginning today. Additionally, each of the Connoisseurs will give a glimpse of their inspiration on The House of Creed’s Instagram feed during the month of December. Be a part of the journey and follow @CreedBoutique on Instagram and Facebook to experience the imagery.


The House of Creed recently sat down with each of our Creed Connoisseurs to discuss the inspiration for their web sites, the importance of personal style, and their experiences with the brand. The first interview in our series is with Alexander Atkins of Mr. Essentialist, a style guide for the discerning man, covering the latest trends in clothing, grooming and accessories, all with a distinctive point of view. Alexander’s set,   The Gentleman’s Collection – featuring a flacon of Bois Du Portugal (a scent favored by a famous Rat Pack member), an Aventus candle, and a Gold Leather Pocket Atomizer – reflects the level of refinement and taste we’ve come to expect from Atkins’ site.


Read More


From the Sketchbooks of Creed…

November 18th, 2015

When The House of Creed announced the introduction of Royal Princess Oud, a captivating new scent inspired by 20th century fashion sketches by Henry Creed II, Creed fans around the world waited with anticipation. Royal Princess Oud marks the House’s first women’s release since Fleur de Gardenia in 2012.  A leading couturier of his day, Creed designed countless sketches for some of the most fashionable socialites, and a fragrance inspired by these styles was destined to be just as elegant.


Created by Sixth Generation Master Perfumer Olivier Creed, Royal Princess Oud is a scent that embodies all the elegance of a little red dress and recalls a time when the Creeds were steeped in men and women’s tailoring in London. Youthful, woody and floral, Royal Princess Oud is an ode to Oud, a historical ingredient that is both expensive and rare, and which is befitting for modern women.


Olivier notes, “While it may seem very trendy right now to have an oud fragrance, we’ve been using this incredible ingredient since 2011, when we introduced Royal Oud, one of our most beloved men’s fragrances. At Creed, we are never driven by trends or marketing. For us, it’s always about the art and craftsmanship. I was inspired to create a women’s scent using this captivating ingredient and after seeing the sketches, I knew it was time to do so.”


Whether heading to an elegant affair or simply indulging in a new scent, the Royal Princess Oud woman is seductive, captivating and passionate. The bold packaging makes a statement on any vanity and features a gradient striking ruby hue emulating one of the most important jewel tones for the season.
We recently sat down with Olivier Creed to talk with him about this thrilling fragrance, the first to be based on this legendary century in his family’s history.


Read More

Erwin Creed HR 1 8x12

Tips from Erwin Creed on Choosing a Signature Scent for Autumn

November 3rd, 2015

It’s that time of year when we have officially left summer behind and welcomed the fall season. The arrival of night becomes noticeably shorter and the temperatures considerably cooler. It is a time for transitioning to your fall wardrobe and, clothing aside, selecting your very own signature scent for the new season.


But what’s the best way to select a signature scent?


If you can’t get to your local Creed counter to meet with a Product Specialist, a great way to begin the exploration process is to visit our Scent Finder. This unique tool provides you with the ability to choose your favorite fragrance notes and match you with the perfect scent.


We’ve also asked Erwin Creed, Seventh Generation Perfumer at The House of Creed, to share his expertise. Erwin has assisted his father in the creation of some of the brand’s best-selling scents such as Virgin Island Water and Love in White.


Read More


A Sought-After Vaulted Icon Reborn, Royal Mayfair

August 6th, 2015

Nearly 80 years after its original commission by the Duke of Windsor, the aptly named Royal Mayfair (formerly known as Windsor) recently debuted in The House of Creed’s permanent collection. We asked sixth generation and master perfumer Olivier Creed about this iconic and daring scent honoring the fragrance House’s craftsmanship heritage.  

Can you share any antidotes about the first time you smelled the Windsor fragrance?

The first time I smelled this scent, I knew it was something special. When a scent is commissioned for someone as influential as The Duke of Windsor, you know it will be something magnificent. What really struck me was how modern the accord was and I think there is something to be said about its fresh ingredients, which really emulate his fresh take on life – from his style to the way he ruled, and of course the way he loved.


Did your great grandfather or father create the fragrance?

My grandfather Henry Creed III was fourth generation perfumer at the time and he worked directly with The Duke on the scent. At the time, my grandfather really paved the way into servicing the political elite and continued the tradition of royal commissions for our House.


Can you elaborate on the top, middle and base notes for this scent?

We categorize the fragrance in the green/fresh category. It opens with British Gin, Jamaican Lime and a touch of Scottish Highland Pine. The middle note is strong, fragrant Duke of Windsor Roses and it finishes with base notes of Bahamian Orange, Canadian Cedar and Australian Eucalyptus.


Read More