For the debut of Royal Mayfair, we partnered with renowned drink curator – Seamstress Creative Director and Bartender Pamela Wiznitzer, to bring our men’s best-selling fragrance notes to new heights. Storytelling through scent has been a staple of The House of Creed since 1760. Working alongside Pamela and the Seamstress team – well-known for their take on All-American heritage with a nod to the fine art of tailoring – was a natural expansion to celebrate the launch of the now permanent Royal Mayfair fragrance, formally known as the cult scent Windsor.
This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.
Sort of like fragrance making, the cocktail combinations must be endless. Where do you get your inspiration from?
Inspiration comes from the most unusual of places. I’ve seen paintings at the MET, colors of leaves on trees, a dish at dinner, a story from the bible, and other odd places where a cocktail concept is born. The main takeaway is to always keep your senses alert because the catalyst for your next concoction could be right around the corner.
Seamstress has received much fanfare and acclaim since it opened. Tell us in your own words what the concept means to you.
We are very grateful for the warm welcome we have received from the local community of the Upper Eastside and by the cocktail community globally. To me and my colleagues, we set out to open a place in a neighborhood that is normally overlooked for cocktails and quality food. We are not trying to be pretentious, a “speakeasy,” or a place that is overly trendy. Instead, we focused on the deliverable product and built a venue that feels comfortable to enjoy a full blown dinner or a drink with a friend. Many joke that it feels like an oversized living room and to me, that’s exactly the vibe we strive to achieve.
We’d love to hear about your very first or most favorite scent-related memory?
It’s strange because scents has a huge role in my nostalgic memories. There’s this one scent that I can recall from childhood. A slight dew-ish, green, heavy scent that derives from the early mornings when I would go get the newspaper from my front lawn in the mornings before school. It’s so profound and continues to stick with me to this day. It conjures up moments of my childhood and how I loved that silly task of getting the paper because my father would come home at night after a long day of work and read it front to back. Family is an extremely important part of my life and many scents from my life are associated with that them.