Boutique Blog
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Royal Decadence for Valentine’s Day

February 5th, 2016

In celebration of Valentine’s Day, the House of Creed unveils the latest installment of its Artist in Residence Collective with Melanie Moss, pastry chef and owner  of Mini Melanie in New York City. After baking in the Michelin-starred kitchens of Babbo and Blue Hill at Stone Barns Melanie began dreamed of opening her own business. “I was eager to share with others that same feeling of excitement that I had as a child opening the lid to my grandmother’s jewelry box, I came up with the idea for Mini Melanie – simple, nostalgic desserts cloaked in beautiful, bold exteriors,” says Melanie.

 

Inspired by Royal Princess Oud, Melanie created custom chocolate truffles for the House of Creed inspired by the fragrance. Now through Valentine’s Day, all Royal Princess Oud (75ml or larger) orders on CreedBoutique.com will receive a complimentary box of these elegant delights.

 

From February 8 thru  February 10th, follow @CreedBoutique on Instagram as Melanie shares her process creating these beautiful treats. 

 

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Gifting Ideas from The Master of Fashion

December 16th, 2015

The Master of Fashion (TMOF), which started off as an Instagram feed, has now transitioned into a style phenomenon site centered around “classic looks with current fashion.” Co-founded by menswear blogger Vince Lee and Creative Director Zolah Nyantaisuren, both of whom have worked for prominent fashion brands, the site features styles that integrate classic looks with modern twists. Today, TMOF features the latest fashion news, fashion blogger news and brand showcases.

 

Creed is thrilled to have TMOF as one of its Creed Connoisseurs. TMOF’s gift boxes – The Amour Collection, featuring our irresistible women’s scent, Love in White; The Legendary Collection, featuring the infamous Aventus, and The Regal Oud Collection, featuring two iconic Oud scents – reflect the mix of old classic and new trendsetter that have come to define the TMOF web site.  Here, we talked with Vince about the importance of personal style, his and Zolah’s love of Creed scents and what’s next for their site.

 

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The Occasion Collection – Curated by Snob Essentials

December 9th, 2015

When Tina Craig, founder of Snob Essentials – a site that showcases her obsession with beauty, bags, shoes and fashion – was asked to curate a giftset for The House of Creed, there was no question about what scent she wanted to feature. “I fell in love with the intoxicating scent of Fleurissimo more than 15 years ago, when I was newly engaged and shopping for a fragrance to take on my honeymoon,” she says. “It wasn’t until years later that I learned that it was a scent commissioned for a princess to wear on her wedding day. It made it that much more special for me.”

 

For the Curated Collection, this wife, mother and ardent scent lover has selected three different Fleurissimo products – perfume, body lotion and soap – for The Occasion Collection, as she believes that it is important to have your scents complement each other. The House of Creed spoke with Tina about Snob Essentials, her approach to fragrance and what’s next for the blog.

 

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Introducing The Curated Collection

December 1st, 2015

To celebrate the holiday season, The House of Creed is excited to unveil The Curated Collection, an assortment of sets selected by the ultimate Creed Connoisseurs: Alexander Atkins of the popular men’s style blog Mr. Essentialist; Tina Craig of the daily accessories, beauty and couture blog Snob Essentials; and The Master of Fashion, a men’s and women’s lifestyle and fashion site founded by Vince Lee and Zolah Nyantaisuren. The gift boxes feature a selection of the connoisseurs’ favorite Creed products and will be sold in limited quantities on Creedboutique.com beginning today. Additionally, each of the Connoisseurs will give a glimpse of their inspiration on The House of Creed’s Instagram feed during the month of December. Be a part of the journey and follow @CreedBoutique on Instagram and Facebook to experience the imagery.

 

The House of Creed recently sat down with each of our Creed Connoisseurs to discuss the inspiration for their web sites, the importance of personal style, and their experiences with the brand. The first interview in our series is with Alexander Atkins of Mr. Essentialist, a style guide for the discerning man, covering the latest trends in clothing, grooming and accessories, all with a distinctive point of view. Alexander’s set,   The Gentleman’s Collection – featuring a flacon of Bois Du Portugal (a scent favored by a famous Rat Pack member), an Aventus candle, and a Gold Leather Pocket Atomizer – reflects the level of refinement and taste we’ve come to expect from Atkins’ site.

 

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FROM THE SKETCHBOOKS OF CREED COMES AN OUD ALL ITS OWN

November 18th, 2015

When The House of Creed announced the introduction of Royal Princess Oud, a captivating new scent inspired by 20th century fashion sketches by Henry Creed II, Creed fans around the world waited with anticipation. Royal Princess Oud marks the House’s first women’s release since Fleur de Gardenia in 2012.  A leading couturier of his day, Creed designed countless sketches for some of the most fashionable socialites, and a fragrance inspired by these styles was destined to be just as elegant.

 

Created by Sixth Generation Master Perfumer Olivier Creed, Royal Princess Oud is a scent that embodies all the elegance of a little red dress and recalls a time when the Creeds were steeped in men and women’s tailoring in London. Youthful, woody and floral, Royal Princess Oud is an ode to Oud, a historical ingredient that is both expensive and rare, and which is befitting for modern women.

 

Olivier notes, “While it may seem very trendy right now to have an oud fragrance, we’ve been using this incredible ingredient since 2011, when we introduced Royal Oud, one of our most beloved men’s fragrances. At Creed, we are never driven by trends or marketing. For us, it’s always about the art and craftsmanship. I was inspired to create a women’s scent using this captivating ingredient and after seeing the sketches, I knew it was time to do so.”

 

Whether heading to an elegant affair or simply indulging in a new scent, the Royal Princess Oud woman is seductive, captivating and passionate. The bold packaging makes a statement on any vanity and features a gradient striking ruby hue emulating one of the most important jewel tones for the season.
We recently sat down with Olivier Creed to talk with him about this thrilling fragrance, the first to be based on this legendary century in his family’s history.

 

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Tips from Erwin Creed on Choosing a Signature Scent for Autumn

November 3rd, 2015

It’s that time of year when we have officially left summer behind and welcomed the fall season. The arrival of night becomes noticeably shorter and the temperatures considerably cooler. It is a time for transitioning to your fall wardrobe and, clothing aside, selecting your very own signature scent for the new season.

 

But what’s the best way to select a signature scent?

 

If you can’t get to your local Creed counter to meet with a Product Specialist, a great way to begin the exploration process is to visit our Scent Finder. This unique tool provides you with the ability to choose your favorite fragrance notes and match you with the perfect scent.

 

We’ve also asked Erwin Creed, Seventh Generation Perfumer at The House of Creed, to share his expertise. Erwin has assisted his father in the creation of some of the brand’s best-selling scents such as Virgin Island Water and Love in White.

 

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A Sought-After Vaulted Icon Reborn, Royal Mayfair

August 6th, 2015

Nearly 80 years after its original commission by the Duke of Windsor, the aptly named Royal Mayfair (formerly known as Windsor) recently debuted in The House of Creed’s permanent collection. We asked sixth generation and master perfumer Olivier Creed about this iconic and daring scent honoring the fragrance House’s craftsmanship heritage.  
 

Can you share any antidotes about the first time you smelled the Windsor fragrance?

The first time I smelled this scent, I knew it was something special. When a scent is commissioned for someone as influential as The Duke of Windsor, you know it will be something magnificent. What really struck me was how modern the accord was and I think there is something to be said about its fresh ingredients, which really emulate his fresh take on life – from his style to the way he ruled, and of course the way he loved.

 

Did your great grandfather or father create the fragrance?

My grandfather Henry Creed III was fourth generation perfumer at the time and he worked directly with The Duke on the scent. At the time, my grandfather really paved the way into servicing the political elite and continued the tradition of royal commissions for our House.

 

Can you elaborate on the top, middle and base notes for this scent?

We categorize the fragrance in the green/fresh category. It opens with British Gin, Jamaican Lime and a touch of Scottish Highland Pine. The middle note is strong, fragrant Duke of Windsor Roses and it finishes with base notes of Bahamian Orange, Canadian Cedar and Australian Eucalyptus.

 

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The Creed Cocktail Recipes

July 30th, 2015

From the creative mind behind Seamstress NYC Lounge and Creative Director – Pamela Wiznitzer – and inspired from our most iconic fragrances, we are thrilled to present you with these exclusive Cocktail recipes:

 

THE AVENTUS COCKTAIL
 

INGREDIENTS

1 ounce Mount Gay Black Barrel rum 
1 ounce Louis Royer Force 53 Cognac 
¼ ounce Giffard Vanilla 
1 bar spoon Giffard Black Rose liqueur 
¾ ounce lemon juice 
½ ounce Demerara syrup 
1 ounce pineapple juice 
3 dashes Tiki Bitters 

For garnish: 
1 slice of lemon/lemon wheel 
1 cherry  
Pineapple leaves 
Grated cinnamon 

 

PREPARATION

 
Combine all ingredients and shake lightly. Pour over crushed ice and garnish with a lemon wheel with a cherry in the middle, 2 pineapple leaves and grated cinnamon.
 

THE SILVER MOUNTAIN WATER COCKTAIL
 

INGREDIENTS

1½ ounces Olmeca Altos Tequila 
½ ounce thyme syrup 
¾ ounce lime juice 
8 mandarin oranges muddled 
½ spring green onion muddled  
3 dashes Bittermens Boston Bittahs  
Lime wheels for garnish
 

PREPARATION

 
Muddle mandarin oranges and the onion. Add the other ingredients and shake vigorously. Fine strain in a highball and garnish with lime wheels.
 

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The Royal Mayfair Cocktail

July 28th, 2015

Exclusively created for The House of Creed by acclaimed Seamstress Lounge Creative Director Pamela Wiznitzer, unveiling The Royal Mayfair Cocktail Recipe, inspired by the notes of the newly launched cult scent.

 

INGREDIENTS

 
1½ ounces Spring 44 Gin  
1½ ounces Lillet Blanc nbsp;
1 bar spoon St. George Absinthe  
¼ ounce Suze  
1 bar spoon simple syrup  
Spray of rose water  
 

PREPARATION

 
Stir ingredients except for the rose water together with large ice cubes, strain and serve up in a cocktail coupe. 
Spray lightly with rose water on top for garnish and an aromatic finishing touch.
 

This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.

 

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An unexpected twist on fragrance

July 27th, 2015

For the debut of Royal Mayfair, we partnered with renowned drink curator – Seamstress Creative Director and Bartender Pamela Wiznitzer, to bring our men’s best-selling fragrance notes to new heights. Storytelling through scent has been a staple of The House of Creed since 1760. Working alongside Pamela and the Seamstress team – well-known for their take on All-American heritage with a nod to the fine art of tailoring – was a natural expansion to celebrate the launch of the now permanent Royal Mayfair fragrance, formally known as the cult scent Windsor.
 
This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.
 

Sort of like fragrance making, the cocktail combinations must be endless. Where do you get your inspiration from?

Inspiration comes from the most unusual of places. I’ve seen paintings at the MET, colors of leaves on trees, a dish at dinner, a story from the bible, and other odd places where a cocktail concept is born. The main takeaway is to always keep your senses alert because the catalyst for your next concoction could be right around the corner.

 

Seamstress has received much fanfare and acclaim since it opened. Tell us in your own words what the concept means to you.

We are very grateful for the warm welcome we have received from the local community of the Upper Eastside and by the cocktail community globally. To me and my colleagues, we set out to open a place in a neighborhood that is normally overlooked for cocktails and quality food. We are not trying to be pretentious, a “speakeasy,” or a place that is overly trendy. Instead, we focused on the deliverable product and built a venue that feels comfortable to enjoy a full blown dinner or a drink with a friend. Many joke that it feels like an oversized living room and to me, that’s exactly the vibe we strive to achieve.

 

We’d love to hear about your very first or most favorite scent-related memory?

It’s strange because scents has a huge role in my nostalgic memories. There’s this one scent that I can recall from childhood. A slight dew-ish, green, heavy scent that derives from the early mornings when I would go get the newspaper from my front lawn in the mornings before school. It’s so profound and continues to stick with me to this day. It conjures up moments of my childhood and how I loved that silly task of getting the paper because my father would come home at night after a long day of work and read it front to back. Family is an extremely important part of my life and many scents from my life are associated with that them.

 

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