When The House of Creed announced the introduction of Royal Princess Oud, a captivating new scent inspired by 20th century fashion sketches by Henry Creed II, Creed fans around the world waited with anticipation. Royal Princess Oud marks the House’s first women’s release since Fleur de Gardenia in 2012. A leading couturier of his day, Creed designed countless sketches for some of the most fashionable socialites, and a fragrance inspired by these styles was destined to be just as elegant.
Created by Sixth Generation Master Perfumer Olivier Creed, Royal Princess Oud is a scent that embodies all the elegance of a little red dress and recalls a time when the Creeds were steeped in men and women’s tailoring in London. Youthful, woody and floral, Royal Princess Oud is an ode to Oud, a historical ingredient that is both expensive and rare, and which is befitting for modern women.
Olivier notes, “While it may seem very trendy right now to have an oud fragrance, we’ve been using this incredible ingredient since 2011, when we introduced Royal Oud, one of our most beloved men’s fragrances. At Creed, we are never driven by trends or marketing. For us, it’s always about the art and craftsmanship. I was inspired to create a women’s scent using this captivating ingredient and after seeing the sketches, I knew it was time to do so.”
Whether heading to an elegant affair or simply indulging in a new scent, the Royal Princess Oud woman is seductive, captivating and passionate. The bold packaging makes a statement on any vanity and features a gradient striking ruby hue emulating one of the most important jewel tones for the season.
We recently sat down with Olivier Creed to talk with him about this thrilling fragrance, the first to be based on this legendary century in his family’s history.
Why was now the time to introduce a fragrance based on this legendary century in the family’s history?
As a family, we recently discovered over twenty volumes of fashion sketchbooks made by my great grandfather Henry Creed II. In years past, we spoke less about our bespoke tailoring heritage and focused more on our fragrance making expertise. But with these incredible books, I felt now was the perfect time to highlight this part of our history especially because I was so inspired by the sketches. Royal Princess Oud is also the first scent born from an inspirational century of our family’s history, which is deeply personal. I also feel like the ritual of dressing is a thing of beauty from the past and to add scent onto that has become an essential finishing touch.
The books are such an incredible part of your family’s heritage. How did you feel flipping through them for the first time?
I was so moved by the books. Each page is filled with these incredibly detailed drawings – truly a snapshot in fashion from the nineteenth century. As you flip through the books, some of the pages are labeled for whom the piece was made. The beauty of each sketch is remarkable. The garments really spoke to me and it was then that I knew that a new scent with oud at its base could be a great addition to our collection.
Did you have a particular client in mind when creating this fragrance?
Oud can have the perception of attracting a more mature client, but I liked the idea of creating a scent for a younger fragrance client. I initially thought of creating an accord for a modern woman – somewhat seductive and captivating with a passion for life. We also made the packaging a bit more playful too with a gradient striking ruby hue – which I feel speaks to my vision of that woman.
Please share more information about the ingredients in Royal Princess Oud.
We, of course, used our signature 4,000-year-old infusion technique to create the fragrance. It opens with top notes of bitter Sicilian Bergamot, intoxicating Rose and sweet Violet. It was important to me that the fragrance was categorized as a woody floral and that oud didn’t overpower the juice. These florals set that tone. The middle notes are a bouquet of Jasmin and Vanilla Absolute essential oils, sparkling Aldehyde, Patchouli and subtle Iris, a favorite note of mine, from Tuscany. At the base, there is obviously Oud, Benjoin Siam, a sweet gum resin with an aroma similar to vanilla from Thailand, Sandalwood from the south of India and Styrax, an ancient resin extracted from bark of shrubs in Asia.
How do you see Royal Princess Oud fitting into the Women’s Heritage Collection?
We didn’t have a women’s oud fragrance until now. While we have a strong women’s portfolio of best-selling fragrances, I’ve always felt there was an opportunity to do something exciting for women with oud. I’m so pleased with the creation of this composition and know our clients – both existing and new – will fall in love with it.
Learn more about Royal Princess Oud here, and discover illustrator Jason Raish’s interpretation of Olivier’s original sketch in the video below.