The House of Creed’s just launched its first ever Instagram partnership this week with buzzed-about illustrator Marta Spendowska aka VERYMARTA. A series of imaginative watercolor illustrations bringing to like the new Aqua Originale collection to be be posted daily on Instagram @CreedBoutique.
We met with Marta @MartaSpendowska to discuss her love for fragrances and what inspires her.
Why watercolor? You work with the medium almost exclusively.
Watercolor is unexpected and capricious. It is impatient and visually grabs the eye like no other medium. I, too, am impatient—I love suspense and imperfection. I’ve played with acrylics and oils, but the moment I see them just sitting on the canvas I get bored. I need a reaction on paper that I get via watercolor.
How is painting a portrait different from taking a photograph?
I like to interpret a photograph, to show some imperfection, to fade what is less important, and to accentuate the beautiful. Art (or illustration) creates a personal view and energy. I don’t want to copy, I want to gather the information I’m getting and—to some degree—comment.
Let’s talk fragrance: What is your very first or most favorite scent memory?
Być Może by Kolastyna… dear gosh, never again! (But it was the only perfume within my Polish reach at the time.) If I think about it more figuratively I would also say the scent of paper, books, and the smell of black ink.