Boutique Blog

A Sought-After Vaulted Icon Reborn, Royal Mayfair

August 6th, 2015

Nearly 80 years after its original commission by the Duke of Windsor, the aptly named Royal Mayfair (formerly known as Windsor) recently debuted in The House of Creed’s permanent collection. We asked sixth generation and master perfumer Olivier Creed about this iconic and daring scent honoring the fragrance House’s craftsmanship heritage.  

Can you share any antidotes about the first time you smelled the Windsor fragrance?

The first time I smelled this scent, I knew it was something special. When a scent is commissioned for someone as influential as The Duke of Windsor, you know it will be something magnificent. What really struck me was how modern the accord was and I think there is something to be said about its fresh ingredients, which really emulate his fresh take on life – from his style to the way he ruled, and of course the way he loved.


Did your great grandfather or father create the fragrance?

My grandfather Henry Creed III was fourth generation perfumer at the time and he worked directly with The Duke on the scent. At the time, my grandfather really paved the way into servicing the political elite and continued the tradition of royal commissions for our House.


Can you elaborate on the top, middle and base notes for this scent?

We categorize the fragrance in the green/fresh category. It opens with British Gin, Jamaican Lime and a touch of Scottish Highland Pine. The middle note is strong, fragrant Duke of Windsor Roses and it finishes with base notes of Bahamian Orange, Canadian Cedar and Australian Eucalyptus.


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The Creed Cocktail Recipes

July 30th, 2015

From the creative mind behind Seamstress NYC Lounge and Creative Director – Pamela Wiznitzer – and inspired from our most iconic fragrances, we are thrilled to present you with these exclusive Cocktail recipes:




1 ounce Mount Gay Black Barrel rum 
1 ounce Louis Royer Force 53 Cognac 
¼ ounce Giffard Vanilla 
1 bar spoon Giffard Black Rose liqueur 
¾ ounce lemon juice 
½ ounce Demerara syrup 
1 ounce pineapple juice 
3 dashes Tiki Bitters 

For garnish: 
1 slice of lemon/lemon wheel 
1 cherry  
Pineapple leaves 
Grated cinnamon 



Combine all ingredients and shake lightly. Pour over crushed ice and garnish with a lemon wheel with a cherry in the middle, 2 pineapple leaves and grated cinnamon.



1½ ounces Olmeca Altos Tequila 
½ ounce thyme syrup 
¾ ounce lime juice 
8 mandarin oranges muddled 
½ spring green onion muddled  
3 dashes Bittermens Boston Bittahs  
Lime wheels for garnish


Muddle mandarin oranges and the onion. Add the other ingredients and shake vigorously. Fine strain in a highball and garnish with lime wheels.

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The Royal Mayfair Cocktail

July 28th, 2015

Exclusively created for The House of Creed by acclaimed Seamstress Lounge Creative Director Pamela Wiznitzer, unveiling The Royal Mayfair Cocktail Recipe, inspired by the notes of the newly launched cult scent.



1½ ounces Spring 44 Gin  
1½ ounces Lillet Blanc nbsp;
1 bar spoon St. George Absinthe  
¼ ounce Suze  
1 bar spoon simple syrup  
Spray of rose water  


Stir ingredients except for the rose water together with large ice cubes, strain and serve up in a cocktail coupe. 
Spray lightly with rose water on top for garnish and an aromatic finishing touch.

This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.


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An unexpected twist on fragrance

July 27th, 2015

For the debut of Royal Mayfair, we partnered with renowned drink curator – Seamstress Creative Director and Bartender Pamela Wiznitzer, to bring our men’s best-selling fragrance notes to new heights. Storytelling through scent has been a staple of The House of Creed since 1760. Working alongside Pamela and the Seamstress team – well-known for their take on All-American heritage with a nod to the fine art of tailoring – was a natural expansion to celebrate the launch of the now permanent Royal Mayfair fragrance, formally known as the cult scent Windsor.
This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.

Sort of like fragrance making, the cocktail combinations must be endless. Where do you get your inspiration from?

Inspiration comes from the most unusual of places. I’ve seen paintings at the MET, colors of leaves on trees, a dish at dinner, a story from the bible, and other odd places where a cocktail concept is born. The main takeaway is to always keep your senses alert because the catalyst for your next concoction could be right around the corner.


Seamstress has received much fanfare and acclaim since it opened. Tell us in your own words what the concept means to you.

We are very grateful for the warm welcome we have received from the local community of the Upper Eastside and by the cocktail community globally. To me and my colleagues, we set out to open a place in a neighborhood that is normally overlooked for cocktails and quality food. We are not trying to be pretentious, a “speakeasy,” or a place that is overly trendy. Instead, we focused on the deliverable product and built a venue that feels comfortable to enjoy a full blown dinner or a drink with a friend. Many joke that it feels like an oversized living room and to me, that’s exactly the vibe we strive to achieve.


We’d love to hear about your very first or most favorite scent-related memory?

It’s strange because scents has a huge role in my nostalgic memories. There’s this one scent that I can recall from childhood. A slight dew-ish, green, heavy scent that derives from the early mornings when I would go get the newspaper from my front lawn in the mornings before school. It’s so profound and continues to stick with me to this day. It conjures up moments of my childhood and how I loved that silly task of getting the paper because my father would come home at night after a long day of work and read it front to back. Family is an extremely important part of my life and many scents from my life are associated with that them.


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Kelly Cobb _Flower Market NYC

Floral Inspiration for Mother’s Day

May 6th, 2015

In celebration of Mother’s Day this May, The House of Creed unveils the latest installment of its Artist in Residence Collective with emerging floral designer and founder of East Village-based 2h Flowers Kelly Cobb. Her richly whimsical floral interpretations are currently live @CreedBoutique for an Instagram takeover from May 5 thru May 7 and will showcase the brand’s most beloved women’s scents alongside easy-to-follow floral tutorials that will bring to life both the scents and a modern approach to floral gifting. Follow along the journey on Instagram @CreedBoutique!
We met with Kelly for an early morning stroll at the colorful flower market in New York City.

The concept behind 2h is so special – renewing the art of floral deliveries. How do you get inspired each day to create beautiful arrangements for clients?

Most often inspiration comes from the flowers themselves. Getting to begin each morning at the flower market is an incredible way to start the day. We usually do have a set list of specific orders, but for the clients that receive flowers weekly or like to have us come up with something custom, I like to just be open to what I see and what looks most amazing and then I go from there. It’s a bit of a luxury to let the process happen organically. Of course, social media provides amazing inspiration, too. I have so many talented contemporaries and it’s fun to see how everyone puts their own personal spin on their design and how they manage to highlight the same flowers in different ways.


Can you share your very first or most favorite fragrance-related scent memory?

Yes! I remember it very vividly. My mother was never a perfume wearer, but my father always wore a sort of barely there, spicy masculine fragrance – whether it was an after-shave, a perfumed hair wash, or a spritz of cologne. I remember this one particular scent he wore while we were vacationing. I was 12 and in this instance it was a fancy hair wash and I loved the scent so much. I would secretly pour a tiny bit to use as shower gel and I just remember the scent feeling so luxurious. I’ve always worn rather masculine or unisex fragrances and I have to think that moment set me up for it.


You have access to some of the most incredible flowers. What are some of your favorite to use?

Oh gosh. This is always the hardest question. Like when asked to choose a favorite season, it’s easy to say all of them because when they’re fleeting, you appreciate each one while you have it and then just when you feel like you’ve had enough, there’s something fresh to get excited about. But ok, top 5 varieties. Ranunculus for the most incredible shades and seemingly endless rows of petals. Tulips for their graceful shape. I’ve really just gotten into roses – there are so many amazing varieties to explore and more are being brought to the market each year. Also, the lifespan of a rose is so neat to watch because the characteristics change day to day and the flower you see after 7 days is so different than the one you started with. Helleborus to me feels like springtime. The colors are often muted and their natural movement is so lovely. Finally, I would say scabiosa. My favorite is the light lavender variety that has the most tissue-like petals. So dainty.


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Erwin Creed Headshot

Erwin Creed – The Connoisseur

February 4th, 2015

The House of Creed Seventh Generation Perfumer Erwin Creed will attend his first Canadian Public Appearance at Holt Renfrew Vancouver on Friday, February 6th, 2015.
With a lifetime of perfumery experience at the most sought-after luxury fragrance house in the world, Erwin Creed will be in-store meeting with devoted clients helping them discover The House of Creed. Each bottle purchased that day will be hand-signed by Erwin, become a fragrance aficionado’s collector item.
When: Friday, February 6th from 12 PM to 2 PM
Where: Holt Renfrew, Pacific Centre, 737 Dunsmuir Street, Vancouver

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Creed Himalaya Board

High and Mighty

January 16th, 2015

The power of man and nature—Himalaya was created by Olivier Creed, sixth-generation master perfumer, to commemorate his daring climb in the beautiful but treacherous Himalayan Mountains, a 1,500-mile stretch of ice, snow and pure glacial waters dividing China and Nepal. This crisp, bracing scent of citrus mixes with warmer notes of sandalwood and cedar to recreate the snowcapped Tibetan landscape Mr. Creed experienced.
Presented in a metallic bottle—a co-design with Erwin Creed, Olivier’s son and seventh-generation Creed perfumer—this fragrance is the embodiment of pure confidence and rugged masculinity, resembling a climber’s canteen or the silvery look of alpine ice. Devotees sport this scent from the office to the outdoors (wherever a sense of fearlessness is needed).
Feeling inspired by Himalaya? Explore Creed’s Pinterest board on Himalaya.

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Anthony - Colombia 3

An inspirational journey with Anthony Berklich from Inspired Citizen

November 20th, 2014

The quest of inspiration through Fragrance, Art, Travels and Nature with Anthony Berklich, Host and Founder of – a men’s fashion and travel platform which inspires its audience to live life to the fullest.


We love the idea behind Inspired Citizen. Can you tell us what inspires you throughout your daily journeys?

I travel three weeks out of every month for Inspired Citizen. Because my travels and schedule are so hectic, it’s often difficult to stop and truly experience a destination. So, I focus on the time I do have in every country or city – making a ritual every morning to take-in the moment. Inspiration isn’t always found in grandiose experiences but in the small nuances. A cup of tea, a walk through a beautiful hotel, or even lighting a well fragranced candle.


The Spark a Fire section is very thought provoking. What has ‘sparked your fire’ recently?

Spark a Fire was created as a sort of recycling bin of interesting images, ideas, products and more to excite our readers. I’m always stumbling on things that get me thinking differently – and I love that. Right now, I am sparked by nature. I often find myself in urban capitals when I travel but, recently, I’ve been “taken” by the beauty found in the world’s most remote places. The glacial region of Bariloche in Argentina is incredible and has given me a new appreciation for mother nature.


Let’s talk fragrance: What is your very first or most favorite scent memory?

The smell of green grasses, moss and soil in the forest behind my childhood home in Michigan. I remember it vividly as I was always a born explorer. I would sit next to a small river and take-in the smell of the forest after a rain.


How does scent play a role in your personal style—do you have a signature “scent” or do have a “wardrobe” of fragrances?

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Pure femininity

October 30th, 2014

Like taking an evening stroll through a lush and balmy garden, Fleurs de Gardenia is a gathering of floral scents around its ethereal centerpiece, the creamy white gardenia. Pink pepper-spiced peonies mingle with vines of blackcurrant and jasmine, while spindly stalks of green galbanum grow in between—all under a breezy grove of Virginia cedar trees.
The effect is soft and dream-like—a flower crown, a crisp cocktail, Paris at dawn, and the airiness of a silk organza skirt. The very definition of lovely and light.
Feeling inspired by Fleurs de Gardenia? Take a peek at our latest feature: Creed’s Pinterest page with dedicated board reflecting the mood and feeling of each fragrance, starting with Fleurs de Gardenia.
Discover our Pinterest board >

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Olivier Creed in Fontainebleau

An insider’s look at the creation of Acqua Originale with Master Perfumer Olivier Creed

October 9th, 2014

From the French countryside of Fontainebleau just outside of Paris, where the Creed factory resides, Sixth Generation Perfumer at the House of Creed Oliver Creed shares the story behind the new Aqua Originale collection. An inspiring take on a life’s journey around the world with the fine art of perfumery as the narrative.


What is the overall inspiration for this new collection?

The scarcity of natural essences and creating truly original infusions.


Does each fragrance in the Acqua Originale relate to a trip you’ve taken or specific memory of a destination?

Absolutely. Asian Green Tea was born from my time in Malaysia. Cedre Blanc is based on the Virginian mountain landscape. Aberdeen Lavander was inspired by the Highlands in Scotland. The Island of Java is the backdrop for Vetiver Geranium and the hybrid of Tuscany and India are at the heart of Iris Tubereuse.


Explain the meaning behind the collection name Acqua Originale.

The collection captures some of the most exquisite natural essences that actually makes for very simple, original compositions.


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