March 12th, 2010
Actual photo of Erwin CREED skiing.
Both master perfumer Olivier CREED and his son, Erwin, maintain very active lives when not at work in their fragrance workshop in the French countryside. Many times, their adventurous leisure activities influence their creation of new fragrances for clients.
For example, CREED father and son are avid and competitive skiers, usually in the Swiss Alps. The CREED fragrance Silver Mountain Water by Olivier CREED is intended to evoke the bracing air and crystalline water of the Alpine region, including the towns of Gstaad and Zermatt. Even Silver Mountain Water’s white bottle and silver cap evoke this Alpine feel.
Father and son are skilled golfers as well. Oliver CREED served on France’s national golf team in the 1980’s, and his portrait hangs in a place of honor in the Fontainebleau Golf Club. His loving homage to golf is CREED Green Valley, a fragance that evokes the lush greenery of a fine course just after sunrise, when dew is still on the grass and wind begins to stir the scents of flowering trees and plants that dot the perimeter of play. Read the rest of this entry »
Tags: creed atomizers, creed erolfa, creed green valley, creed love in white, creed silver mountain water, creed virgin island water, erwin creed, golfing, horseback riding, olivier creed, skiing, swiss alps
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March 2nd, 2010
Preparations for Fashion Week 2010
CREED is a niche, family-owned company, of course, and the focus of master perfumer Olivier CREED and his son, Erwin, and their staff of 35 people is the hand creation of fine fragrances for clients.
Yet CREED does offer a limited range of exclusive and fashionable accessories, including travel-grooming kits made from Italian leather hand-stitched in France, perfect for holding shaving gear or cosmetics. CREED also offers leather-wrapped shatterproof bottles, or atomizers, sized at 1.7 ounces, perfect for the traveling fragrance enthusiast. CREED offers clothing only in its Paris boutique and does not show collections at Fashion Week.
In 2010, CREED responded to a request to make a very small gift of fragrance to models participating in a major designer’s presentation at New York Fashion Week. The fragrances offered were CREED Love In Black, Love In White and Acqua Fiorentina. Read the rest of this entry »
Tags: academy awards, atomizers, creed acqua fiorentina, creed fragrances, creed love in black, creed love in white, fashion week, fashionable accessories, travel-grooming kits
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February 17th, 2010
How are CREED fragrances made? Are they still truly made by hand?
They are.
All authentic CREED fragrances are made by hand by sixth-generation master perfumer Olivier CREED, his son, Erwin, and a team of just 35 people working in a single location in the French countryside. Messrs. CREED design and compose CREED fragrances entirely themselves. The role of their staff is to bottle and ship the products of Messrs. CREED.
The small CREED team works in what resembles a collection of country houses near one another in the woods.
The small CREED team works in what resembles a collection of country houses near one another in the woods. The rustic buildings house the studio of Messrs. CREED, their offices, cold and warm storage, as needed, for natural ingredients from around the world and large rooms with vats for the blending and later, bottling, of fragrance.
When Olivier CREED starts to create a new fragrance, acting on his creative inspiration, he wears only that fragrance, day in and day out, as a key part of the creative process. He and his son discuss the fragrant composition, adding a note here, subtracting one there, calling upon a worldwide and long-established network of farmers and growers who supply CREED needed ingredients that range from bergamot to sandalwood. CREED fathers and sons have worked this way since 1760.
Even today, CREED has no fragrance production schedules, no timetable of fragrance launches, no scientists or laboratories creating fragrance, no test marketing and no consumer focus groups — all of which are very common elements of the global fragrance industry in 2010. Read the rest of this entry »
Tags: authentic creed perfume, creed fragrances, creed workshop, made by hand, natural ingredients
Posted in Ask CREED, Authentic CREED Products | 1 Comment »
February 9th, 2010
Is this CREED’s official website? It is. You have found it. www.creedboutique.com is CREED’s official and authorized website — and online boutique — serving the United States, Canada and Puerto Rico.
Paris-based CREED's exclusive, authorized distributor in the U.S. is International Cosmetics & Perfumes, Inc.
This site — and all of CREED’s official activities in the U.S., Canada and Puerto Rico — are handled exclusively by International Cosmetics & Perfumes, Inc. (ICP), a privately held, family-run company based in the Empire State Building in New York. ICP works directly with the CREED family in Paris as their only official and authorized presence in the U.S., Canada and Puerto Rico. The senior executives of ICP are dual citizens of France and the United States.
By arrangement with the CREED family, ICP undertakes a number of activities for CREED, including the exclusive import of authentic CREED products from the family in France into the U.S., Canada and Puerto Rico. Read the rest of this entry »
Tags: creed, creed boutique, france, ICP, official, official website, online shop, united states
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January 29th, 2010
CREED Tabarome Prive 1.7 ounce shatterproof spray wrapped in caramel Italian leather
CREED is very pleased to announce it is making available to the public one time only a very limited quantity of Vintage Tabarome — sometimes called Tabarome Prive or Private Collection Tabarome — a 19th century masterwork of fragrance by Henry CREED that commands an extraordinary following to this day.
Packaged in CREED leather-wrapped shatterproof atomizers sized at 1.7 ounces, Vintage Tabarome will be offered only at the CREED boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and at www.creedboutique.com, CREED’s exclusive and authorized online boutique serving the US, Canada and Puerto Rico.
This small supply of Vintage Tabarome has been held in reserve by the President of CREED North America for VIP gift-giving and recognition purposes; however, in response to continued inquiries from valued clients, he has generously agreed to relinquish his reserve to the public. Read the rest of this entry »
Tags: creed tabarome, exclusive, private collection tabarome, vintage tabarome
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January 25th, 2010
8.4 ounce CREED flacon
What is a flacon? This is a great question we often receive. When a 1-ounce, 2.5-ounce or 4-ounce spray bottle of your favorite CREED fragrance isn’t enough, a flacon (which means “bottle” or “decanter” in French) is the right choice. Sized at 8.4 ounces — and, in some cases, 17 ounces — CREED flacons offer clients the chance to acquire their favorite fragrance in a quantity that is large and economical over the long run.
CREED flacons — like CREED spray bottles — are made by France’s famed Pochet glassworks from sand quarried a few miles from the CREED workshop in the French countryside. CREED flacons are works of art in themselves. Each one is handblown and sealed with a cut-glass stopper that fits into the flacon neck, in perfumery’s classic tradition.
CREED flacons are beautiful today, but also historical. With minor design changes, CREED flacons look in 2010 the way they did in the 18th century. That is one reason why CREED flacons have a busy career on the silver screen. Keep your eyes peeled for CREED flacons that appear in stylish films — and television shows — thanks to film and TV art directors who request them from our headquarters.
(Editor’s note in response to a reader question: CREED does not pay — or compensate in any way — any person or entity for the appearance of a CREED product in a TV broadcast, film or other entertainment production.)
But if CREED flacons do not have spray tops, how can clients dispense fragrance from them? Another good question. Read the rest of this entry »
Tags: 8.4 ounce flacon, creed atomizer, creed flacon, creed green irish tweed, creed imperial millesime, creed spring flower
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January 20th, 2010
Over the years, CREED has been a proud trading partner of Haiti, buying Haitian vetiver grass, the essence of which is extracted in CREED’s workshop in France for our beloved Original Vetiver fragrance. Now, in Haiti’s troubled times, CREED is responding to the earthquakes’ devastation by donating five percent of proceeds from sales of this site, www.creedboutique.com, CREED’s official and exclusive online store, to Haitian relief.
On the advice of experts and observers now working in the quake zone in Haiti, CREED has chosen ADRA (www.adra.org) and its Haitian Earthquake Response Fund as the channel for support to Haiti. Among other endeavors, ADRA is working in the area of water purification — making undrinkable water safe to drink.
ADRA has committed to donate 100 percent of its Haitian Earthquake Relief Fund to the immediate and long-term development of Haiti.
CREED is pleased to support ADRA’s efforts to avert a further humanitarian crisis in Haiti, and we hope you will join us.
Tags: adra, charity, creed, earthquake, haiti
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January 14th, 2010
How can a consumer tell if a CREED product is authentic? Or if it’s a fake?
Like most luxury goods companies, CREED receives this question often — as counterfeiters worldwide attempt to cash in by illegally deceiving bargain-hunting consumers with cheaply made, substandard replicas that contain substances never found in actual CREED products. Meanwhile, disreputable Internet sellers offer aged or defective products to consumers shopping for luxury goods at mass market prices.
Counterfeiting affects virtually every luxury fragrance firm. The January 2010 issue of Harper’s Bazaar includes an article about “faux fragrances” that quotes CREED’s CEO for North America and others. The article reveals some startling aspects of perfume counterfeiting, including unregulated, dangerous liquid contents and sales that benefit criminal organizations. We recommend the article as accurate and informative.
How can you tell if you’re getting a genuine bottle of Green Irish Tweed, Imperial Millesime or Spring Flower?
CREED boutique at 794 Madison Avenue in New York
Buy CREED from an authorized retailer, and there is never a cause to worry. In the U.S., Neiman Marcus, Bergdorf Goodman and their websites, select Saks Fifth Avenue stores, select Nordstrom stores, select Bloomingdale’s stores, the CREED boutique at 794 Madison Avenue in New York City (1-877-CREED 44), CREED’s official online store, www.creedboutique.com, a handful of independent boutiques across America carefully selected by CREED, including Bluemercury, Joe Brand, Cos Bar and Fred Segal, and, in Canada, Holt Renfrew and Ogilvy carry guaranteed, authentic CREED products and stand by them proudly. You can be confident when shopping these retailers.
Tags: authentic creed perfume, authorized retailers, cheap creed perfume, counterfeiting, fake creed, faux fragrances, green irish tweed, imperial millesime, spring flower
Posted in Ask CREED, Authentic CREED Products | 7 Comments »
January 12th, 2010
Welcome to CREED’s official blog for the United States, Canada and Puerto Rico, an experimental project for CREED’s 250th anniversary year. Thank you very much for visiting. We look forward to using this space to provide information on a range of topics our clients inquire about as well as posting other CREED news and information you will find useful.
CREED flacons get a final inspection by Erwin CREED before shipping to the US from France.
Today we thought we would start with the question, “What is a Millesime”? It’s a great question we hear frequently.
The word “millesime”, of course, appears on many CREED fragrance bottles, such as Royal Water, Tabarome or Imperial Millesime. The “millesime” designation means that the best crops from a particular year’s harvest — be it bergamot from Sicily or lemon from Calabria — were used in the creation of that particular bottle of CREED fragrance. It is a mark of quality.
This raises a related question: Does CREED use 100% natural ingredients in its fragrances? This is a great query as the CREED family, based in France, takes enormous pride in each year selecting the best natural ingredients for their creations. Sixth-generation master perfumer Olivier CREED and his son, Erwin, travel to Bulgaria to meet rose growers, Parma to meet cultivators of violets, India to meet sandalwood foresters — indeed, they travel the globe — to personally inspect annual crops and choose the most fragrant for shipment to the CREED workshop in the French countryside. Read the rest of this entry »
Tags: creed millesime, environmentally friendly, erwin creed, imperial millesime, natural ingredients, olivier creed, royal water, tabarome
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