In celebration of Mother’s Day this May, The House of Creed unveils the latest installment of its Artist in Residence Collective with emerging floral designer and founder of East Village-based 2h Flowers Kelly Cobb. Her richly whimsical floral interpretations are currently live @CreedBoutique for an Instagram takeover from May 5 thru May 7 and will showcase the brand’s most beloved women’s scents alongside easy-to-follow floral tutorials that will bring to life both the scents and a modern approach to floral gifting. Follow along the journey on Instagram @CreedBoutique!
We met with Kelly for an early morning stroll at the colorful flower market in New York City.
The concept behind 2h is so special – renewing the art of floral deliveries. How do you get inspired each day to create beautiful arrangements for clients?
Most often inspiration comes from the flowers themselves. Getting to begin each morning at the flower market is an incredible way to start the day. We usually do have a set list of specific orders, but for the clients that receive flowers weekly or like to have us come up with something custom, I like to just be open to what I see and what looks most amazing and then I go from there. It’s a bit of a luxury to let the process happen organically. Of course, social media provides amazing inspiration, too. I have so many talented contemporaries and it’s fun to see how everyone puts their own personal spin on their design and how they manage to highlight the same flowers in different ways.
Can you share your very first or most favorite fragrance-related scent memory?
Yes! I remember it very vividly. My mother was never a perfume wearer, but my father always wore a sort of barely there, spicy masculine fragrance – whether it was an after-shave, a perfumed hair wash, or a spritz of cologne. I remember this one particular scent he wore while we were vacationing. I was 12 and in this instance it was a fancy hair wash and I loved the scent so much. I would secretly pour a tiny bit to use as shower gel and I just remember the scent feeling so luxurious. I’ve always worn rather masculine or unisex fragrances and I have to think that moment set me up for it.
You have access to some of the most incredible flowers. What are some of your favorite to use?
Oh gosh. This is always the hardest question. Like when asked to choose a favorite season, it’s easy to say all of them because when they’re fleeting, you appreciate each one while you have it and then just when you feel like you’ve had enough, there’s something fresh to get excited about. But ok, top 5 varieties. Ranunculus for the most incredible shades and seemingly endless rows of petals. Tulips for their graceful shape. I’ve really just gotten into roses – there are so many amazing varieties to explore and more are being brought to the market each year. Also, the lifespan of a rose is so neat to watch because the characteristics change day to day and the flower you see after 7 days is so different than the one you started with. Helleborus to me feels like springtime. The colors are often muted and their natural movement is so lovely. Finally, I would say scabiosa. My favorite is the light lavender variety that has the most tissue-like petals. So dainty.