Boutique Blog
Olivier Creed in Fontainebleau

An insider’s look at the creation of Acqua Originale with Master Perfumer Olivier Creed

October 9th, 2014

From the French countryside of Fontainebleau just outside of Paris, where the Creed factory resides, Sixth Generation Perfumer at the House of Creed Oliver Creed shares the story behind the new Aqua Originale collection. An inspiring take on a life’s journey around the world with the fine art of perfumery as the narrative.


What is the overall inspiration for this new collection?

The scarcity of natural essences and creating truly original infusions.


Does each fragrance in the Acqua Originale relate to a trip you’ve taken or specific memory of a destination?

Absolutely. Asian Green Tea was born from my time in Malaysia. Cedre Blanc is based on the Virginian mountain landscape. Aberdeen Lavander was inspired by the Highlands in Scotland. The Island of Java is the backdrop for Vetiver Geranium and the hybrid of Tuscany and India are at the heart of Iris Tubereuse.


Explain the meaning behind the collection name Acqua Originale.

The collection captures some of the most exquisite natural essences that actually makes for very simple, original compositions.


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Taj Mahal

Indian Summer

September 17th, 2014

Longing for an Indian summer this September?
Our Original Santal is a fragrance full of calming warmth—the perfect antidote to summer’s slow fade into fall.
Crafted with fiery cinnamon and softened by Tonka bean and vanilla, this universal blend’s centerpiece is the royal sandalwood tree of India (for which the scent takes its inspiration).
One spritz and the juice feels as spiritual and sublime as a glowing sunset over the Taj Majal. The effect is the same: absolutely enchanting.

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Virgin Island Water

The Life Aquatic

September 5th, 2014

If you could bottle the scent of summer, what would it be?
For sixth generation master perfumer Olivier Creed and his son, Erwin, it’s the tropical scents carried in on Caribbean trade winds, captured in Creed’s Virgin Island Water.
Inspired by a sailing adventure through the Sir Francis Drake Channel near Ginger Island—an uninhabited jewel at the center of the British Virgin Islands’ necklace of cays—the citrusy blend is at once fresh and full of warmth. One spritz and the juice takes you to a sun-basked scene: a sailboat deck with the cool mist of turquoise waters below.
Using essence of copra—the tender, white heart of a coconut—with a twist of Antilles-harvested limes, the blend gets its signature getaway feel thanks to a healthy spike of white rum. Bergamot, mandarin, ginger and jasmine add crisp texture to this universal fragrance, a bestseller since its introduction that continues to be coveted by sun-worshipers year round.

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Meet the Artist in Residence: VERYMARTA

August 5th, 2014

The House of Creed’s just launched its first ever Instagram partnership this week with buzzed-about illustrator Marta Spendowska aka VERYMARTA. A series of imaginative watercolor illustrations bringing to like the new Aqua Originale collection to be be posted daily on Instagram @CreedBoutique.
We met with Marta @MartaSpendowska to discuss her love for fragrances and what inspires her.


Why watercolor? You work with the medium almost exclusively.

Watercolor is unexpected and capricious. It is impatient and visually grabs the eye like no other medium. I, too, am impatient—I love suspense and imperfection. I’ve played with acrylics and oils, but the moment I see them just sitting on the canvas I get bored. I need a reaction on paper that I get via watercolor.


How is painting a portrait different from taking a photograph?

I like to interpret a photograph, to show some imperfection, to fade what is less important, and to accentuate the beautiful. Art (or illustration) creates a personal view and energy. I don’t want to copy, I want to gather the information I’m getting and—to some degree—comment.


Let’s talk fragrance: What is your very first or most favorite scent memory?

Być Może by Kolastyna… dear gosh, never again! (But it was the only perfume within my Polish reach at the time.) If I think about it more figuratively I would also say the scent of paper, books, and the smell of black ink.


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Passport to Scent

July 16th, 2014

Travel is an extra-sensory experience—the sights, the sounds, the scents. In Paris, perhaps it’s the freshly cut grass of the Tuileries or just-baked baguette. In Italy, maybe it’s the memory of the Mediterranean’s salty air or a fig tree that’s just come into bloom. A trip to India may call to mind nothing but cardamom and fresh mint.
But how does one capture those scent memories? A camera simply can’t bring the fragrance of an English rose to life.
Oliver Creed, sixth-generation master perfumer, has harnessed the power to do so—to take a snapshot of scents from his favorite destinations around the globe and bring them to you in The Acqua Originale Collection.
Utilizing Creed’s signature infusion technique—a 4,000-year old process that captures the highest concentration of natural essential oils to ensure the integrity of every ingredient—each of the five fragrances is a rush of site-specific notes from far-flung destinations. Plus, each scent is housed in a stately bottle that evokes the outstretched wings of a bird, a symbol of discovery.
Like a living fragrance journal of Master Perfumer Olivier Creed’s countless journeys, The Acqua Originale Collection has a scent destination to suit your wanderlust.
So tell us: where do you wish to go today?

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Creed Boutique

Fitting Fragrances: When and Where to Wear Your Favorite Creed Scents

June 11th, 2014

Like a well-rounded wardrobe, there’s a Creed fragrance to suit every occasion this summer. Take a peek at which blends to wear before you head out the door.
From the corner office to the corner bistro.
Spring Flower—This fresh fragrance blends blooming flowers and sun-sweet fruits for a feminine scent to effortlessly take you from day to night.
Silver Mountain Water—A bestseller since it was first mixed, this invigorating scent suits business meetings and dinner dates thanks to rich sandalwood brightened by mandarin and green tea.
Rooftop drinks at sunset.
Love in White—Notes of zesty citrus and powdery warmth render this fragrance one of Creed’s most intimate—perfect for getting close at your next cocktail party.
Aventus—Creed’s most popular scent yet, Aventus is adored by both men and women for its worldly blend of blackcurrant, bergamot and pineapple—the perfect conversation starter.

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Creed_Spotlight_On_Scent_Banner Blog

Green is the warmest color

May 21st, 2014

You can cut all the flowers but you cannot keep Spring from coming.” — Pablo Neruda
Finally, it’s here—springtime. With the month of May comes an avalanche of green. Verdant blades of grass and tiny leaves rushing forth, vivid and vital. Just like the change of seasons, Original Vetiver takes the same approach, calling to mind dappled sunshine through Mediterranean citrus trees.

Named for its dominant ingredient, the rustling vetiver grass, Original Vetiver relies not only on the traditional vetiver root for its fragrance but also the infusion of leaves to freshen the blend.
Rich and green, this universal fragrance enchants both the men and women who wear it thanks to its citrus-meets-spicy mix of ginger, mandarine and Italian bergamot, plus warmth-filled notes of sandalwood and ambergris.
The result: A versatile scent that suits a picnic in the park—or a meeting in the boardroom.

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Radiant fruity floral Acqua Fiorentina

April 15th, 2014

After months of bitter cold and barren trees, we welcome the return of blue skies and gentle breezes.

Our selection to herald this seasonal transition is the fresh, vibrant Acqua Fiorentina, whose light fruity and floral bouquet evokes the sweet scent of blooming lush orchards in the heart of Italy. This beloved fragrance, deftly blending Diamond Jubilee Apple with Renaissance rose, Calabrian lemon, plum, and white carnation, was reintroduced by master perfumer Olivier Creed in 2012.
The beautiful union between floral and fruitful notes creates an uplifting scent that delights the senses and appeals to both classically feminine and modern sensibilities alike.


Top Notes:
Lightly sweet greengage plum: acclaimed by experts to be the finest of dessert plums, these rich, flavorful orbs impart a subtle honeyed juiciness
Diamond Jubilee Apples: honoring sixty years of Queen Elizabeth’s reign, their sumptuous fragrance is light and elegant

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Jacqueline Laurita

Talking Family and Fragrance With Jacqueline Laurita

March 26th, 2014

Although you may have first met her as a Real Housewife of New Jersey, Jacqueline Laurita is so much more than just another reality TV star. This loving wife and supermom has leveraged her fame for a good cause, and is now a prominent advocate for autism awareness. We had a chance to sit down with the Housewife with a heart of gold and find out what motivates her.


Creed: How do you decide what Creed scent to wear?

Jacqueline Laurita: When choosing a new Creed fragrance, I’ll test it first to see if I like the base note of the scent. I also test it to see if I like how it reacts to my own body chemistry after I’ve been wearing it for a while. I always make sure my husband likes the scent on me, too. I want him to love the way I smell.
My husband Chris will only wear one scent since he discovered it: Aventus by Creed. It’s my favorite scent on him, too. Aventus has even replaced his previous signature scent. People are always asking what he is wearing. I love how his scent lingers after he’s gone to work.


Creed: Do you choose different scents for different times of year?

Jacqueline: I used to choose different scents for different seasons. During the holidays, I’d wear a slightly stronger fragrance with a hint of vanilla. Something that almost smelled edible, like baking. In the summer, I would always go for a lighter fragrance with fruity or floral notes. That changed when I discovered Love in White by Creed. I feel like I can wear it all throughout the year.

Creed: As you know, Creed men have a long history of following their father’s footsteps—are you following in the footsteps of anyone in your family?

Jacqueline: I’m extremely close to my family, but I have always followed my own path. My family has always been very supportive of whatever I do. And in terms of fragrance, my Dad was an Old Spice guy. I am much more feminine than that!


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Lara Eurdolian, Founder of Beauty Blog Pretty Connected

Scents and Sensibility With Beauty Insider Lara Eurdolian

February 26th, 2014

As the founder of Pretty Connected, Lara Eurdolian is the authority on all things pretty. Her fun, informative coverage of makeup, skincare, and fashion makes the site a must-read. In a recent chat, she shared which perfume earns a spot in her cosmetic kit.


Creed: What inspires you?

Lara Eurdolian: Experts. I’m fascinated by people who are passionate about a subject, whether it’s makeup artistry, cooking, organizing, styling, interior design, or technology. It’s very inspiring to be around people who love what they are doing and are enthusiastic enough to want to share it with me.


Creed: As you know, Creed men have a long history of following their father’s footsteps—are you following in the footsteps of anyone in your family?

Lara: The fashion influence is definitely there: My mother was always very stylish, my grandmother was a seamstress, and my grandfather designed shoes for Stride Rite, Rockport, and Clarks of England. Career-wise, however, I took a different path.

Creed: Where do you apply your Creed—at home, on the go?

Lara: In my bedroom, but I always have a small sample in my cosmetic case in case of fragrance emergency.


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