CREED at Work

May 14th, 2012

CREED Silver Mountain Water

CREED is often worn for life’s special occasions, from premieres and weddings to nights on the town.  Yet CREED is a luxury to be enjoyed every day.

In a new special issue of Marie Claire Magazine, called Marie Claire at Work, CREED Silver Mountain Water is praised by Grace Lamb, whose restaurants in New York City and New Canaan, Connecticut, keep her — and her husband – on the go.  Ms. Lamb says she sprays our clean bergamot , mandarin and green tea blend first thing for its “subtle and relaxing” nature.

Whether work takes you to an office, the outdoors, a restaurant or elsewhere, CREED blends such as Silver Mountain WaterMillesime ImperialErolfa,AventusPure White Cologne — and more — are versatile enough to enjoy in the setting of your career.  We hope the work of Olivier CREED gives you a daily lift that adds to the success of all you do.

 

CREED and Mother’s Day

May 1st, 2012

Queen Victoria, CREED client and mother of nine.

How best to honor a mother on Mother’s Day?

For mothers who are famous  – and those known only to family, friends, colleagues and community — CREED offers hand blended Parisian perfumes and other elegant gifts to show appreciation, affection, respect and love.

For the mother who is First Lady-like, attractive and strong, her family’s quiet foundation, CREED offers Love In White, the choice of two US First Ladies, themselves quite different, yet alike in their commitment to the success of their families.

For the mother who is more — shall we say — like a queen, CREED offers the regal Fleur de Bulgarie, a rose garden in a bottle and the choice of Queen Victoria, who, due to fate, bore more than her share of the duties of parenthood.

For the mother who is still a princess, a creature of daring and adventure, CREED has Fleurissimo, worn by an American film icon who became the wife of an actual prince and the dedicated mother of the next generation of royals.

For the mother who seems to brighten all, CREED has Spring Flower, the joyous floral celebration in fragrance, a signature of CREED in our exuberant pink bottle.

With these, CREED also offers hand-poured beeswax scented candles that add joy daily to mother’s home, leather-wrapped shatterproof refillable sprays that allow her to take her favorite CREED everywhere, hand-milled soaps that are gentle and fragrant and bath goods that turn ritual into luxury.  We invite you to allow CREED to help you say, “Happy Mother’s Day”.

CREED Declines Television Offer

April 24th, 2012

The House of CREED has declined an offer for a US reality TV series based on the Parisian family and company, the second such offer CREED has received and declined in recent years.

The CREED family prefers to guard the privacy of its distinguished clientele, above all.

Additionally, the CREED family workshop – where all genuine CREED fragrances are made by hand by sixth-generation master perfumer Olivier CREED, his son, Erwin, and a staff of just 35 people — is in an unmarked location in rural France.  Cameras have never been inside.

Furthermore, many of CREED’s methods of hand production date to 1760 and are themselves to be kept as secrets.

With a single focus on creation, CREED will continue to serve — quietly — the best clientele in the world of fragrance.

CREED Bridal Selections

April 18th, 2012

Love In White, a bridal season favorite.

June weddings are near, as a friend reminded us when she purchased Love In White for each of her bridesmaids.  Few fragrances are more suited to brides and their parties than Love In White, with its elegant white drop-shoulder bottle so like an haute couture wedding dress.  Love In White even contains the most bridal of all ingredients: rice!  Indeed, exotic rice from Java helps give Love In White its unique hand-crafted structure upon which magnolia, iris, jasmine, sandalwood and other natural ingredients are gloriously arrayed by sixth-generation master perfumer Olivier CREED.

Classic CREED Fleurissimo is part of a real-life fairytale of royal romance and marriage.  Olivier CREED’s father created Fleurissimo at the request of a European prince.  The fragrance was for his luminous bride who crossed the Atlantic to seize a throne and the hearts of the world.  A floral homage to royal matrimony, Fleurissimo charms with Bulgarian rose, iris, violet leaves, bergamot and more — a fragrance as serene and legendary as the woman who wore it.

A very modern choice is CREED White Flowers, one of the newest creations from CREED, part of the Royal Exclusives series.  White Flowers is Olivier CREED’s vision of floral paradise, the beckoning call of happy days and blissful nights eternally savored with jasmines both Italian and Moroccan, narcissus, geranium, green apple and sandalwood.

Spring’s Best

April 10th, 2012

April showers bring May flowers, according to the saying.  There could be no better reason to treat yourself now to delightfully pink and pretty CREED Spring Flower, a floral and fruit-rich French fragrance of enduring style — in fact, a signature scent of the House of CREED and international icon in perfume – that captures the season as no other can.

Originally made for a silver screen legend as known for her humanitarian work as for her star quality, Spring Flower charms and beguiles the woman who wears it — and all those around her — with notes of French apple, fresh peach and melon plus a tantalizing touch of jasmine with the queen of all flowers, the rose, and a hint of musk and ambergris, all blended by hand by master perfumer Olivier CREED in Paris.

Lift the heart and the spirit this spring — and make a pleasing statement of personal style — with CREED Spring Flower fragrance, perfumed oil, hand milled bath soap, lushly foaming bath and shower gel, nourishing body lotion or long lasting deodorant.

 

A Gift for Breast Cancer Research

April 2nd, 2012

Although we’re six months away from October, Breast Cancer Awareness Month, CREED has made a special early gift in 2012 to assist efforts to eliminate the disease.

CREED North America President Thomas Saujet has donated to the National Breast Cancer Coalition Fund an 8.4 ounce decanter (flacon) of CREED Windsor signed by Erwin CREED, seventh generation of the Parisian house.

The CREED Windsor will be auctioned by the National Breast Cancer Coalition Fund, and 100 percent of the proceeds will go to the nonprofit organization.

The CREED Royal-Oud Polo Season

March 26th, 2012

Maximiliano Palacio, captain of the CREED Royal-Oud polo team

As spring arrives, Paris-based CREED’s US polo team looks forward to the season ahead and playing under the team name Royal-Oud.

Royal-Oud is the CREED fragrance for men and women enchanted with precious oud, a fragrant resin from India, blended by hand with summertime ingredients including bergamot from Sicily and lemon from Calabria.

The captain of the CREED Royal-Oud polo team will be Maximiliano Palacio, an Argentina-born resident of Los Angeles who is a television actor as well as polo player.

The CREED Royal-Oud polo team plans to compete in the US, England and Argentina.

Unique for Spring

March 20th, 2012

With the arrival of spring comes a truly splendid offering from CREED: large and luxurious 17-ounce “Monarch” decanters (or flacons) of CREED Aventus, offered in limited supply.  Aventus is the fresh and fruit-rich hand blend of blackcurrant, Italian bergamot, French apple, roses, birch, jasmine and pineapple created for CREED’s 250th year, the best selling CREED fragrance of all time, deeply rooted in the life story of Napoleon.

The grandest size ever offered by CREED, the 17-ounce (or 500 ml) “Monarch” decanter satisfies even the most ardent Aventus fan.  With a take-anywhere CREED shatterproof refillable spray (or atomizer), purchased separately, clients can enjoy CREED Aventus always and everywhere, all year long.

CREED & St. Patrick’s Day

March 12th, 2012

CREED enjoys a special honor on St. Patrick’s Day.  The Grand Marshal of the New York St. Patrick’s Day Parade, Mr. Francis X. Comerford, wrote to CREED to say he will wear CREED Green Irish Tweed as he leads the procession up Fifth Avenue on March 17.  CREED, founded in 1760, is honored to be part of the parade founded in 1762.  We thank Mr. Comerford and send him every good wish for the day.

CREED Green Irish Tweed is very fitting for a man leading a grand parade — as leading men have selected CREED consistently since its debut.  Created by sixth-generation master perfumer Olivier CREED in Paris for an American private client, Green Irish Tweed was offered to the discerning public years later.  Leaders in business, the arts, sports and politics have made Green Irish Tweed a sign of distinction, a recognized hallmark of the House of CREED and an international icon of fragrance.

The Champion’s CREED

March 5th, 2012

Super Bowl champion Antrel Rolle at CREED in New York

The CREED boutique at 794 Madison Avenue at 67th Street in New York (877.273.3344) was very honored by the recent visit of Super Bowl champion New York Giant Antrel Rolle.  Mr. Rolle told our staff his favorite CREED fragrances are Silver Mountain Water and Aventus.

In fact, the football star revealed that he packed both Silver Mountain Water and Aventus as he headed to the Super Bowl in Indianapolis.  He wore CREED Aventus in the Super Bowl, he stated.

CREED is proud to serve Antrel Rolle and distinguished leaders in every field ranging from sports to business and the arts – and every client whose achievements may be known perhaps only to their family or friends but who are valued members of the CREED community.