Boutique Blog


November 18th, 2015

When The House of Creed announced the introduction of Royal Princess Oud, a captivating new scent inspired by 20th century fashion sketches by Henry Creed II, Creed fans around the world waited with anticipation. Royal Princess Oud marks the House’s first women’s release since Fleur de Gardenia in 2012.  A leading couturier of his day, Creed designed countless sketches for some of the most fashionable socialites, and a fragrance inspired by these styles was destined to be just as elegant.


Created by Sixth Generation Master Perfumer Olivier Creed, Royal Princess Oud is a scent that embodies all the elegance of a little red dress and recalls a time when the Creeds were steeped in men and women’s tailoring in London. Youthful, woody and floral, Royal Princess Oud is an ode to Oud, a historical ingredient that is both expensive and rare, and which is befitting for modern women.


Olivier notes, “While it may seem very trendy right now to have an oud fragrance, we’ve been using this incredible ingredient since 2011, when we introduced Royal Oud, one of our most beloved men’s fragrances. At Creed, we are never driven by trends or marketing. For us, it’s always about the art and craftsmanship. I was inspired to create a women’s scent using this captivating ingredient and after seeing the sketches, I knew it was time to do so.”


Whether heading to an elegant affair or simply indulging in a new scent, the Royal Princess Oud woman is seductive, captivating and passionate. The bold packaging makes a statement on any vanity and features a gradient striking ruby hue emulating one of the most important jewel tones for the season.
We recently sat down with Olivier Creed to talk with him about this thrilling fragrance, the first to be based on this legendary century in his family’s history.


Why was now the time to introduce a fragrance based on this legendary century in the family’s history?

As a family, we recently discovered over twenty volumes of fashion sketchbooks made by my great grandfather Henry Creed II. In years past, we spoke less about our bespoke tailoring heritage and focused more on our fragrance making expertise. But with these incredible books, I felt now was the perfect time to highlight this part of our history especially because I was so inspired by the sketches. Royal Princess Oud is also the first scent born from an inspirational century of our family’s history, which is deeply personal. I also feel like the ritual of dressing is a thing of beauty from the past and to add scent onto that has become an essential finishing touch.


The books are such an incredible part of your family’s heritage. How did you feel flipping through them for the first time?

I was so moved by the books. Each page is filled with these incredibly detailed drawings – truly a snapshot in fashion from the nineteenth century. As you flip through the books, some of the pages are labeled for whom the piece was made. The beauty of each sketch is remarkable. The garments really spoke to me and it was then that I knew that a new scent with oud at its base could be a great addition to our collection.


Did you have a particular client in mind when creating this fragrance?

Oud can have the perception of attracting a more mature client, but I liked the idea of creating a scent for a younger fragrance client. I initially thought of creating an accord for a modern woman – somewhat seductive and captivating with a passion for life. We also made the packaging a bit more playful too with a gradient striking ruby hue – which I feel speaks to my vision of that woman.


Please share more information about the ingredients in Royal Princess Oud.

We, of course, used our signature 4,000-year-old infusion technique to create the fragrance. It opens with top notes of bitter Sicilian Bergamot, intoxicating Rose and sweet Violet. It was important to me that the fragrance was categorized as a woody floral and that oud didn’t overpower the juice. These florals set that tone. The middle notes are a bouquet of Jasmin and Vanilla Absolute essential oils, sparkling Aldehyde, Patchouli and subtle Iris, a favorite note of mine, from Tuscany. At the base, there is obviously Oud, Benjoin Siam, a sweet gum resin with an aroma similar to vanilla from Thailand, Sandalwood from the south of India and Styrax, an ancient resin extracted from bark of shrubs in Asia.


How do you see Royal Princess Oud fitting into the Women’s Heritage Collection?

We didn’t have a women’s oud fragrance until now. While we have a strong women’s portfolio of best-selling fragrances, I’ve always felt there was an opportunity to do something exciting for women with oud. I’m so pleased with the creation of this composition and know our clients – both existing and new – will fall in love with it.


Learn more about Royal Princess Oud here, and discover illustrator Jason Raish’s interpretation of Olivier’s original sketch in the video below.



Erwin Creed HR 1 8x12

Tips from Erwin Creed on Choosing a Signature Scent for Autumn

November 3rd, 2015

It’s that time of year when we have officially left summer behind and welcomed the fall season. The arrival of night becomes noticeably shorter and the temperatures considerably cooler. It is a time for transitioning to your fall wardrobe and, clothing aside, selecting your very own signature scent for the new season.


But what’s the best way to select a signature scent?


If you can’t get to your local Creed counter to meet with a Product Specialist, a great way to begin the exploration process is to visit our Scent Finder. This unique tool provides you with the ability to choose your favorite fragrance notes and match you with the perfect scent.


We’ve also asked Erwin Creed, Seventh Generation Perfumer at The House of Creed, to share his expertise. Erwin has assisted his father in the creation of some of the brand’s best-selling scents such as Virgin Island Water and Love in White.


How do you suggest clients find their perfect perfume?

It’s all about your skin chemistry. Body chemistry can really change the way a fragrance smells on different people, so I find that to be unexpected sometimes. You absolutely need to try all fragrances before you buy them. Some scents may be a disaster on me, but amazing on someone else.


Since Autumn is upon us, is it correct in thinking an individual should have a signature fragrance for each season?

Speaking for myself, I opt for around four fragrances – one for each season.  For me, if I wear perfume, it depends on the weather. In cooler, crisp climates fragrance tends to last longer on the skin. I like variety in scent versus wearing the same scent every day. Fragrances should be an extension of your personality and how you feel. In that sense, you don’t always feel the same way all year long, so I encourage clients to explore different scents and build a wardrobe of options.


Do you feel having different scents for each season helps a person not to become tired or immune to one scent?

It’s essentially about a person’s scent journey throughout the yearly change of seasons, and always trusting oneself to go with what speaks to you – what you ultimately love.


Once a client finds a scent they love, do you have any tips for application?

I always say be careful not to spray too much fragrance and apply other areas than just your neck. The goal should never be to douse yourself in scent, but to be able to enjoy it all day long and not overwhelm others by your fragrance.



A Sought-After Vaulted Icon Reborn, Royal Mayfair

August 6th, 2015

Nearly 80 years after its original commission by the Duke of Windsor, the aptly named Royal Mayfair (formerly known as Windsor) recently debuted in The House of Creed’s permanent collection. We asked sixth generation and master perfumer Olivier Creed about this iconic and daring scent honoring the fragrance House’s craftsmanship heritage.  

Can you share any antidotes about the first time you smelled the Windsor fragrance?

The first time I smelled this scent, I knew it was something special. When a scent is commissioned for someone as influential as The Duke of Windsor, you know it will be something magnificent. What really struck me was how modern the accord was and I think there is something to be said about its fresh ingredients, which really emulate his fresh take on life – from his style to the way he ruled, and of course the way he loved.


Did your great grandfather or father create the fragrance?

My grandfather Henry Creed III was fourth generation perfumer at the time and he worked directly with The Duke on the scent. At the time, my grandfather really paved the way into servicing the political elite and continued the tradition of royal commissions for our House.


Can you elaborate on the top, middle and base notes for this scent?

We categorize the fragrance in the green/fresh category. It opens with British Gin, Jamaican Lime and a touch of Scottish Highland Pine. The middle note is strong, fragrant Duke of Windsor Roses and it finishes with base notes of Bahamian Orange, Canadian Cedar and Australian Eucalyptus.


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The Creed Cocktail Recipes

July 30th, 2015

From the creative mind behind Seamstress NYC Lounge and Creative Director – Pamela Wiznitzer – and inspired from our most iconic fragrances, we are thrilled to present you with these exclusive Cocktail recipes:




1 ounce Mount Gay Black Barrel rum 
1 ounce Louis Royer Force 53 Cognac 
¼ ounce Giffard Vanilla 
1 bar spoon Giffard Black Rose liqueur 
¾ ounce lemon juice 
½ ounce Demerara syrup 
1 ounce pineapple juice 
3 dashes Tiki Bitters 

For garnish: 
1 slice of lemon/lemon wheel 
1 cherry  
Pineapple leaves 
Grated cinnamon 



Combine all ingredients and shake lightly. Pour over crushed ice and garnish with a lemon wheel with a cherry in the middle, 2 pineapple leaves and grated cinnamon.



1½ ounces Olmeca Altos Tequila 
½ ounce thyme syrup 
¾ ounce lime juice 
8 mandarin oranges muddled 
½ spring green onion muddled  
3 dashes Bittermens Boston Bittahs  
Lime wheels for garnish


Muddle mandarin oranges and the onion. Add the other ingredients and shake vigorously. Fine strain in a highball and garnish with lime wheels.

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The Royal Mayfair Cocktail

July 28th, 2015

Exclusively created for The House of Creed by acclaimed Seamstress Lounge Creative Director Pamela Wiznitzer, unveiling The Royal Mayfair Cocktail Recipe, inspired by the notes of the newly launched cult scent.



1½ ounces Spring 44 Gin  
1½ ounces Lillet Blanc nbsp;
1 bar spoon St. George Absinthe  
¼ ounce Suze  
1 bar spoon simple syrup  
Spray of rose water  


Stir ingredients except for the rose water together with large ice cubes, strain and serve up in a cocktail coupe. 
Spray lightly with rose water on top for garnish and an aromatic finishing touch.

This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.


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An unexpected twist on fragrance

July 27th, 2015

For the debut of Royal Mayfair, we partnered with renowned drink curator – Seamstress Creative Director and Bartender Pamela Wiznitzer, to bring our men’s best-selling fragrance notes to new heights. Storytelling through scent has been a staple of The House of Creed since 1760. Working alongside Pamela and the Seamstress team – well-known for their take on All-American heritage with a nod to the fine art of tailoring – was a natural expansion to celebrate the launch of the now permanent Royal Mayfair fragrance, formally known as the cult scent Windsor.
This week, follow @CreedBoutique on Instagram as Pamela Wiznitzer will create five signature cocktails inspired by your most adored Creed scents.

Sort of like fragrance making, the cocktail combinations must be endless. Where do you get your inspiration from?

Inspiration comes from the most unusual of places. I’ve seen paintings at the MET, colors of leaves on trees, a dish at dinner, a story from the bible, and other odd places where a cocktail concept is born. The main takeaway is to always keep your senses alert because the catalyst for your next concoction could be right around the corner.


Seamstress has received much fanfare and acclaim since it opened. Tell us in your own words what the concept means to you.

We are very grateful for the warm welcome we have received from the local community of the Upper Eastside and by the cocktail community globally. To me and my colleagues, we set out to open a place in a neighborhood that is normally overlooked for cocktails and quality food. We are not trying to be pretentious, a “speakeasy,” or a place that is overly trendy. Instead, we focused on the deliverable product and built a venue that feels comfortable to enjoy a full blown dinner or a drink with a friend. Many joke that it feels like an oversized living room and to me, that’s exactly the vibe we strive to achieve.


We’d love to hear about your very first or most favorite scent-related memory?

It’s strange because scents has a huge role in my nostalgic memories. There’s this one scent that I can recall from childhood. A slight dew-ish, green, heavy scent that derives from the early mornings when I would go get the newspaper from my front lawn in the mornings before school. It’s so profound and continues to stick with me to this day. It conjures up moments of my childhood and how I loved that silly task of getting the paper because my father would come home at night after a long day of work and read it front to back. Family is an extremely important part of my life and many scents from my life are associated with that them.


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Kelly Cobb _Flower Market NYC

Floral Inspiration for Mother’s Day

May 6th, 2015

In celebration of Mother’s Day this May, The House of Creed unveils the latest installment of its Artist in Residence Collective with emerging floral designer and founder of East Village-based 2h Flowers Kelly Cobb. Her richly whimsical floral interpretations are currently live @CreedBoutique for an Instagram takeover from May 5 thru May 7 and will showcase the brand’s most beloved women’s scents alongside easy-to-follow floral tutorials that will bring to life both the scents and a modern approach to floral gifting. Follow along the journey on Instagram @CreedBoutique!
We met with Kelly for an early morning stroll at the colorful flower market in New York City.

The concept behind 2h is so special – renewing the art of floral deliveries. How do you get inspired each day to create beautiful arrangements for clients?

Most often inspiration comes from the flowers themselves. Getting to begin each morning at the flower market is an incredible way to start the day. We usually do have a set list of specific orders, but for the clients that receive flowers weekly or like to have us come up with something custom, I like to just be open to what I see and what looks most amazing and then I go from there. It’s a bit of a luxury to let the process happen organically. Of course, social media provides amazing inspiration, too. I have so many talented contemporaries and it’s fun to see how everyone puts their own personal spin on their design and how they manage to highlight the same flowers in different ways.


Can you share your very first or most favorite fragrance-related scent memory?

Yes! I remember it very vividly. My mother was never a perfume wearer, but my father always wore a sort of barely there, spicy masculine fragrance – whether it was an after-shave, a perfumed hair wash, or a spritz of cologne. I remember this one particular scent he wore while we were vacationing. I was 12 and in this instance it was a fancy hair wash and I loved the scent so much. I would secretly pour a tiny bit to use as shower gel and I just remember the scent feeling so luxurious. I’ve always worn rather masculine or unisex fragrances and I have to think that moment set me up for it.


You have access to some of the most incredible flowers. What are some of your favorite to use?

Oh gosh. This is always the hardest question. Like when asked to choose a favorite season, it’s easy to say all of them because when they’re fleeting, you appreciate each one while you have it and then just when you feel like you’ve had enough, there’s something fresh to get excited about. But ok, top 5 varieties. Ranunculus for the most incredible shades and seemingly endless rows of petals. Tulips for their graceful shape. I’ve really just gotten into roses – there are so many amazing varieties to explore and more are being brought to the market each year. Also, the lifespan of a rose is so neat to watch because the characteristics change day to day and the flower you see after 7 days is so different than the one you started with. Helleborus to me feels like springtime. The colors are often muted and their natural movement is so lovely. Finally, I would say scabiosa. My favorite is the light lavender variety that has the most tissue-like petals. So dainty.


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Erwin Creed Headshot

Erwin Creed – The Connoisseur

February 4th, 2015

The House of Creed Seventh Generation Perfumer Erwin Creed will attend his first Canadian Public Appearance at Holt Renfrew Vancouver on Friday, February 6th, 2015.
With a lifetime of perfumery experience at the most sought-after luxury fragrance house in the world, Erwin Creed will be in-store meeting with devoted clients helping them discover The House of Creed. Each bottle purchased that day will be hand-signed by Erwin, become a fragrance aficionado’s collector item.
When: Friday, February 6th from 12 PM to 2 PM
Where: Holt Renfrew, Pacific Centre, 737 Dunsmuir Street, Vancouver

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Creed Himalaya Board

High and Mighty

January 16th, 2015

The power of man and nature—Himalaya was created by Olivier Creed, sixth-generation master perfumer, to commemorate his daring climb in the beautiful but treacherous Himalayan Mountains, a 1,500-mile stretch of ice, snow and pure glacial waters dividing China and Nepal. This crisp, bracing scent of citrus mixes with warmer notes of sandalwood and cedar to recreate the snowcapped Tibetan landscape Mr. Creed experienced.
Presented in a metallic bottle—a co-design with Erwin Creed, Olivier’s son and seventh-generation Creed perfumer—this fragrance is the embodiment of pure confidence and rugged masculinity, resembling a climber’s canteen or the silvery look of alpine ice. Devotees sport this scent from the office to the outdoors (wherever a sense of fearlessness is needed).
Feeling inspired by Himalaya? Explore Creed’s Pinterest board on Himalaya.

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Anthony - Colombia 3

An inspirational journey with Anthony Berklich from Inspired Citizen

November 20th, 2014

The quest of inspiration through Fragrance, Art, Travels and Nature with Anthony Berklich, Host and Founder of – a men’s fashion and travel platform which inspires its audience to live life to the fullest.


We love the idea behind Inspired Citizen. Can you tell us what inspires you throughout your daily journeys?

I travel three weeks out of every month for Inspired Citizen. Because my travels and schedule are so hectic, it’s often difficult to stop and truly experience a destination. So, I focus on the time I do have in every country or city – making a ritual every morning to take-in the moment. Inspiration isn’t always found in grandiose experiences but in the small nuances. A cup of tea, a walk through a beautiful hotel, or even lighting a well fragranced candle.


The Spark a Fire section is very thought provoking. What has ‘sparked your fire’ recently?

Spark a Fire was created as a sort of recycling bin of interesting images, ideas, products and more to excite our readers. I’m always stumbling on things that get me thinking differently – and I love that. Right now, I am sparked by nature. I often find myself in urban capitals when I travel but, recently, I’ve been “taken” by the beauty found in the world’s most remote places. The glacial region of Bariloche in Argentina is incredible and has given me a new appreciation for mother nature.


Let’s talk fragrance: What is your very first or most favorite scent memory?

The smell of green grasses, moss and soil in the forest behind my childhood home in Michigan. I remember it vividly as I was always a born explorer. I would sit next to a small river and take-in the smell of the forest after a rain.


How does scent play a role in your personal style—do you have a signature “scent” or do have a “wardrobe” of fragrances?

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