Archive for January, 2010

Vintage Tabarome: Available again, once only

Friday, January 29th, 2010

CREED Tabarome Prive 1.7 ounce shatterproof spray wrapped in caramel Italian leather

CREED is very pleased to announce it is making available to the public one time only a very limited quantity of Vintage Tabarome — sometimes called Tabarome Prive or Private Collection Tabarome — a 19th century masterwork of fragrance by Henry CREED that commands an extraordinary following to this day.

Packaged in CREED leather-wrapped shatterproof atomizers sized at 1.7 ounces, Vintage Tabarome will be offered only at the CREED boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and at www.creedboutique.com, CREED’s exclusive and authorized online boutique serving the US, Canada and Puerto Rico.

This small supply of Vintage Tabarome has been held in reserve by the President of CREED North America for VIP gift-giving and recognition purposes; however, in response to continued inquiries from valued clients, he has generously agreed to relinquish his reserve to the public. (more…)

What is a flacon?

Monday, January 25th, 2010
CREED Flacon

8.4 ounce CREED flacon

What is a flacon? This is a great question we often receive. When a 1-ounce, 2.5-ounce or 4-ounce spray bottle of your favorite CREED fragrance isn’t enough, a flacon (which means “bottle” or “decanter” in French) is the right choice. Sized at 8.4 ounces — and, in some cases, 17 ounces — CREED flacons offer clients the chance to acquire their favorite fragrance in a quantity that is large and economical over the long run.

CREED flacons — like CREED spray bottles — are made by France’s famed Pochet glassworks from sand quarried a few miles from the CREED workshop in the French countryside. CREED flacons are works of art in themselves. Each one is handblown and sealed with a cut-glass stopper that fits into the flacon neck, in perfumery’s classic tradition.

CREED flacons are beautiful today, but also historical. With minor design changes, CREED flacons look in 2010 the way they did in the 18th century. That is one reason why CREED flacons have a busy career on the silver screen. Keep your eyes peeled for CREED flacons that appear in stylish films — and television shows — thanks to film and TV art directors who request them from our headquarters.

(Editor’s note in response to a reader question: CREED does not pay — or compensate in any way — any person or entity for the appearance of a CREED product in a TV broadcast, film or other entertainment production.)

But if CREED flacons do not have spray tops, how can clients dispense fragrance from them? Another good question. (more…)

CREED Responds to Haitian Quakes

Wednesday, January 20th, 2010

Over the years, CREED has been a proud trading partner of Haiti, buying Haitian vetiver grass, the essence of which is extracted in CREED’s workshop in France for our beloved Original Vetiver fragrance.  Now, in Haiti’s troubled times, CREED is responding to the earthquakes’ devastation by donating five percent of proceeds from sales of this site, www.creedboutique.com, CREED’s official and exclusive online store, to Haitian relief.

On the advice of experts and observers now working in the quake zone in Haiti, CREED has chosen ADRA (www.adra.org) and its Haitian Earthquake Response Fund as the channel for support to Haiti.  Among other endeavors, ADRA is working in the area of water purification — making undrinkable water safe to drink.

ADRA has committed to donate 100 percent of its Haitian Earthquake Relief Fund to the immediate and long-term development of Haiti.

CREED is pleased to support ADRA’s efforts to avert a further humanitarian crisis in Haiti, and we hope you will join us.

CREED fragrances: What’s authentic, and what’s not?

Thursday, January 14th, 2010

How can a consumer tell if a CREED product is authentic?  Or if it’s a fake?

Like most luxury goods companies, CREED receives this question often — as counterfeiters worldwide attempt to cash in by illegally deceiving bargain-hunting consumers with cheaply made, substandard replicas that contain substances never found in actual CREED products.  Meanwhile, disreputable Internet sellers offer aged or defective products to consumers shopping for luxury goods at mass market prices.

Counterfeiting affects virtually every luxury fragrance firm.  The January 2010 issue of Harper’s Bazaar includes an article about “faux fragrances” that quotes CREED’s CEO for North America and others. The article reveals some startling aspects of perfume counterfeiting, including unregulated, dangerous liquid contents and sales that benefit criminal organizations.  We recommend the article as accurate and informative.

How can you tell if you’re getting a genuine bottle of Green Irish Tweed, Imperial Millesime or Spring Flower?

CREED boutique at 794 Madison Avenue in New York

Buy CREED from an authorized retailer, and there is never a cause to worry.  In the U.S., Neiman Marcus, Bergdorf Goodman and their websites, select Saks Fifth Avenue stores, select Nordstrom stores, select Bloomingdale’s stores, the CREED boutique at 794 Madison Avenue in New York City (1-877-CREED 44), CREED’s official online store, www.creedboutique.com, a handful of independent boutiques across America carefully selected by CREED, including Bluemercury, Joe Brand, Cos Bar and Fred Segal, and, in Canada, Holt Renfrew and Ogilvy carry guaranteed, authentic CREED products and stand by them proudly.  You can be confident when shopping these retailers.

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What is a CREED Millesime?

Tuesday, January 12th, 2010

Welcome to CREED’s official blog for the United States, Canada and Puerto Rico, an experimental project for CREED’s 250th anniversary year.  Thank you very much for visiting.  We look forward to using this space to provide information on a range of topics our clients inquire about as well as posting other CREED news and information you will find useful.

CREED flacons get a final inspection by Erwin CREED before shipping to the US from France.

Today we thought we would start with the question, “What is a Millesime”?  It’s a great question we hear frequently.

The word “millesime”, of course, appears on many CREED fragrance bottles, such as Royal Water, Tabarome or Imperial Millesime.  The “millesime” designation means that the best crops from a particular year’s harvest — be it bergamot from Sicily or lemon from Calabria — were used in the creation of that particular bottle of CREED fragrance.  It is a mark of quality.

This raises a related question: Does CREED use 100% natural ingredients in its fragrances?  This is a great query as the CREED family, based in France, takes enormous pride in each year selecting the best natural ingredients for their creations.  Sixth-generation master perfumer Olivier CREED and his son, Erwin, travel to Bulgaria to meet rose growers, Parma to meet cultivators of violets, India to meet sandalwood foresters — indeed, they travel the globe — to personally inspect annual crops and choose the most fragrant for shipment to the CREED workshop in the French countryside.  (more…)