Archive for April, 2010

CREED in Fashion Photography

Thursday, April 15th, 2010

Even as CREED celebrates its 250th anniversary in 2010, CREED fragrances remain enduringly stylish. In fact, many fashion editors and photographers choose CREED to be part of photo shoots for magazines, newspapers and websites around the world. A few selections from recent years are featured here.


A classic CREED flacon in the niche Flaunt Magazine in February 2008
 CREED Original Vetiver in a menswear shoot for Women's Wear Daily April 2010
CREED Love In White was selected by Marie Claire Fashion Director Nina Garcia  September 2009
Erwin CREED takes time out for a rare public appearance in Vanity Fair in 2006
CREED's flacon in Selecta Magazine in south Florida in March 2008
Esquire's Black Book Fall 2007
Love In Black in Atlantan Magazine in 2008
Dallas Weddings Spring 2009
Elle Canada October 2008

As you can see, CREED products shot for fashion pages range from classic CREED flacons (or 8.4 ounce decanters) and CREED Original Vetiver to CREED Love In White. On one occasion, a CREED family member, seventh generation Erwin CREED, took a break from work in Paris to be photographed for a full page in Vanity Fair, a rare public appearance.
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CREED Shares Royal Letters

Friday, April 9th, 2010

Holiday greeting from Spain's Crown Prince Felipe & Crown Princess Letizia

As the House of CREED celebrates its 250th anniversary in 2010, it also celebrates the distinguished clientele that has sustained it as the world’s only privately held luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

At the CREED boutique at 794 Madison Avenue at 67th Street in Manhattan (212.439.7777 or 1.877.273.3344), a selection of letters and other communications from some of CREED’s most distinguished clients will be on display from April through December of this anniversary year.

Included are letters from President and Mrs. Obama, former First Lady Laura Bush, Crown Prince Felipe and Crown Princess Letizia of Spain, members of the British royal family, Olympic gold medalists, military heroes, the Mayor of New York City and others. CREED’s 19th century royal warrants from the Queens of England and Spain will also be on view.
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Tips for traveling with CREED

Thursday, April 1st, 2010

Air travel regulations limit the amount of liquids you may carry on board

Packing CREED for your next business trip or time-off getaway seems as natural as bringing your cufflinks or linen blazer. But with government restrictions on liquids in aircraft cabins, what’s the best way to bring CREED without having it confiscated and discarded by airport security?

For the travel enthusiast, CREED offers a selection of shatterproof, refillable, Italian leather-wrapped bottles (or atomizers) that can hold any of CREED’s more than 40 fragrances for men and women. Sized at 1.7 ounces, they are perfect for aircraft carry-on. In fact, one U.S. Olympic gold medalist is currently using this item so he can include CREED in his post-Olympic travel schedule that takes him to dozens of U.S. cities.
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