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CREED is honored to serve global leaders in every field ranging from politics and business to film, music and sports. In the current issue of Departures Magazine, U.S. Olympian Evan Lysacek reveals he wore CREED Imperial Millesime on the night he won the gold medal in the 2010 Winter Olympics. The candor and support of Mr. Lysacek, one of America’s most accomplished athletes, is vastly appreciated. The Departures Magazine article appears at left.
Creed Aventus
Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.
CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).
Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.
The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. (more…)
Warmer weather opens the door to a collection of CREED fragrances for men and women that are a lush trove of citrusy, herbal, floral or sea-fresh creations unequaled in power to revive and invigorate — the perfect complement to summer’s pleasures and antidote to the season’s heat.
CREED Erolfa is a bracing dose of cool sea air, a personal homage to CREED family outings on the Mediterannean Sea. Oceanic, cool and smooth as sea glass, Erolfa reveals beneath its shimmering surface fine herbal notes and citrus tones for the perfect summer scent. It gets its moniker from the names of master perfumer Olivier CREED’s beloved family: His son, Erwin, his daughter, Olivia and their mother, Fabienne. Few CREED fragrances are as refreshing and revealing as Erolfa, a true labor of love by Olivier CREED.
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