Archive for July, 2010

Aventus Praised by New York Times

Friday, July 30th, 2010
CREED Aventus

CREED Aventus 75ml

CREED Aventus is just beginning its festive debut in America, and already praise is being heard for the newest fragrance from Paris-based CREED.

On July 26, The New York Times enthused, “This mesmerizing mix of bergamot, apple and pineapple perched on wood and oakmoss is evanescent.”

And Esquire Magazine’s website reported that Aventus is “fresh and new” and “a fine addition to your dresser”.

Meanwhile, clients — male and female — from around the U.S. have written, emailed and called CREED with positive comments about the new fragrance. Aventus is not only a superb hand-made blend, it is also a very timely creation as a portion of proceeds from U.S. sales benefits the nonprofit organization American Rivers, which works to protect U.S. waterways from harm.

CREED’s New Look

Thursday, July 22nd, 2010
New Looks for Select CREED Fragrances

New Looks for Select CREED Fragrances

The bottles of some authentic CREED fragrances are changing, with new looks for CREED’s 250th year. The fine fragrances inside are unchanged, of course.

The new 2.5 ounce bottle of authentic CREED Green Irish Tweed now features more lush green and proudly bears the CREED crest and motto, De Pere en Fils Depuis 1760. However the 4-ounce bottle of CREED Green Irish Tweed is unchanged in its iconic and stately matte black flask.

The 2.5-ounce and 4-ounce bottles of CREED Tabarome have changed to include more club-leather brown, so right for this fragrance of British club luxury.
(more…)

CREED’s 250th Year Celebration

Thursday, July 15th, 2010
Erwin CREED at NYC's CREED Boutique

Erwin CREED will tour the U.S. in fall 2010

As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.

CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.

CREED also launched this site to mark the anniversary year.
(more…)