Archive for August, 2010

CREED and Fashion’s Night Out

Monday, August 30th, 2010
CREED Boutique NY Interior view

CREED Boutique in New York

The CREED boutique at 794 Madison Avenue at 67th Street in New York City (212.439.7777 or 1.877.273.3344) will participate in Fashion’s Night Out on September 10. Conceived by Vogue Magazine editor-in-chief Anna Wintour, Fashion’s Night Out is a worldwide shopping event offering extended hours, special events and programs timed with the start of New York Fashion Week.

The CREED boutique will remain open until 10:00 p.m. local time on September 10, offering select items signed by Erwin CREED, 29, seventh generation of the house and its future head.

Additionally, a portion of proceeds from sales of all CREED products at the boutique on Fashion’s Night Out will benefit Stand Up to Cancer (www.standup2cancer.org), a simulcast that night by ABC, NBC, CBS and Fox to raise funds to fight cancer. Stand Up to Cancer is a project of the Entertainment Industry Foundation, a 501(c)3 nonprofit organization.

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CREED’s Legendary Letters

Tuesday, August 24th, 2010
Letter from Helen Gurley Brown

A letter of praise from legendary
editor Helen Gurley Brown in 2006

As CREED celebrates its 250th anniversary in 2010, a search of its archives reveals correspondence with legends of the 21st, 20th, 19th and 18th centuries.

One modern-day legend is the famed international editor of Cosmopolitan Magazine, Helen Gurley Brown. A trailblazer for women in their careers and elsewhere, Ms. Brown for decades has personified the glamour, independence and success of a national — and international — magazine editor who stays on the cutting edge of all trends. For this reason, it was CREED’s pleasure to send Ms. Brown a debut bottle of CREED Original Santal in 2006. She very kindly sent CREED a note that brought with it all of her unique style, energy and sophistication.

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Aventus Polo Team to Play in Argentina

Wednesday, August 18th, 2010
Adam Brecht, captain of the CREED polo team, Aventus

Adam Brecht, captain of the CREED polo team, Aventus

The CREED company polo team will play under the name Aventus this season in honor of the newest fragrance from the house of CREED. Unbounded success is the spirit and meaning of the word Aventus, making it a perfect inspiration — and accoutrement — for the season ahead.

The CREED team will play at the beautiful Magual Polo Club (www.magualpolo.com.ar) forty-five minutes by car outside Buenos Aires, Argentina, the world capital of polo. The CREED Aventus team will face Argentinean and other international opponents.

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Serving Queen Maria Cristina of Spain

Tuesday, August 10th, 2010
Commission from Queen Maria Cristina of Spain

Royal Warrant: With this paper, Queen Maria Cristina of Spain named CREED her official perfumer in 1885

As CREED celebrates its 250th year, a review of its archives reveals letters and orders from royalty, statesmen, First Ladies, champion athletes, world famous artists, legendary business chiefs, headliners and other VIPs. Among these treasures are CREED’s Royal Warrants of Appointment, papers issued by kings or queens when they named CREED their official fragrance supplier. An example is CREED’s royal warrant from Queen Maria Cristina of Spain, the great niece of Marie Antoinette of France.

Queen Maria Cristina aspired to make a style statement like her famous French relative (but without sparking a revolution). The Spanish queen appointed CREED her perfumer on June 25, 1885, knowing that CREED, then more than 100 years old, was a choice at once elegant and popular across Europe.

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CREED Helping American Rivers

Thursday, August 5th, 2010

Kootenay River

A portion of proceeds from U.S. sales of CREED’s newest fragrance, Aventus, benefits the nonprofit organization American Rivers, the leading conservation group fighting for healthy rivers. Founded in 1973, American Rivers has more than 65,000 members and supporters. Its work protects rivers for the benefit of people, wildlife and nature. Among the organization’s key efforts is working to obtain the Wild and Scenic Rivers designation granted by the government to protect rivers from harmful development and to safeguard their water. The organization also compiles a highly regarded annual report on America’s Most Endangered Rivers (TM), among other activities.

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