Preparations for Fashion Week 2010
CREED is a niche, family-owned company, of course, and the focus of master perfumer Olivier CREED and his son, Erwin, and their staff of 35 people is the hand creation of fine fragrances for clients.
Yet CREED does offer a limited range of exclusive and fashionable accessories, including travel-grooming kits made from Italian leather hand-stitched in France, perfect for holding shaving gear or cosmetics. CREED also offers leather-wrapped shatterproof bottles, or atomizers, sized at 1.7 ounces, perfect for the traveling fragrance enthusiast. CREED offers clothing only in its Paris boutique and does not show collections at Fashion Week.
In 2010, CREED responded to a request to make a very small gift of fragrance to models participating in a major designer’s presentation at New York Fashion Week. The fragrances offered were CREED Love In Black, Love In White and Acqua Fiorentina.
Meanwhile, each year, as “awards season” begins and televised awards shows become showcases for fashion and beauty companies, CREED receives gracious requests seeking items for gift bags for celebrity hospitality suites and similar projects. However CREED’s hand production of fragrances by the CREED family in France inevitably means there is no available supply of CREED fragrance for donation to award show gift bags. For CREED, meeting the needs of our valued clientele comes first — and requires a full and steady effort by Messrs. CREED.
CREED’s participation in major awards shows is only indirect. Some winners of major awards, including the Oscars, have volunteered to the press over the years that they wear CREED. As always, CREED is grateful for the support of every client, public and private.
Tags: academy awards, atomizers, creed acqua fiorentina, creed fragrances, creed love in black, creed love in white, fashion week, fashionable accessories, travel-grooming kits