Members of six U.S. Presidential families are enjoying debut bottles of Royal-Oud, the new hand-made fragrance by Olivier CREED, patriarch of the world’s only private fragrance dynasty founded in 1760. Beauty and quality make Royal-Oud widely sought and thoroughly enjoyed, especially among heads of state. However, Royal-Oud’s mindful luxury also plays a role. Part of proceeds from US and Canadian sales of Royal-Oud will aid the health of children in India via www.globalgiving.org. India is where Erwin CREED, seventh generation of the house, acquires oud — a fragrant ingredient — from local providers, respecting their livelihoods, priorities and traditions.
For families of public and private distinction, and individuals of discerning taste who are world-famous and not – all equally treasured by the House of CREED – Royal-Oud offers hand-crafted excellence and luxury that gives back.