Kootenay River
A portion of proceeds from U.S. sales of CREED’s newest fragrance, Aventus, benefits the nonprofit organization American Rivers, the leading conservation group fighting for healthy rivers. Founded in 1973, American Rivers has more than 65,000 members and supporters. Its work protects rivers for the benefit of people, wildlife and nature. Among the organization’s key efforts is working to obtain the Wild and Scenic Rivers designation granted by the government to protect rivers from harmful development and to safeguard their water. The organization also compiles a highly regarded annual report on America’s Most Endangered Rivers (TM), among other activities.
Tags: american rivers, aventus, charity, creed