Erwin CREED will tour the U.S. in fall 2010
As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.
Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.
CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.
CREED also launched this site to mark the anniversary year.
This fall, celebration continues with the release of Spice and Wood, the second (after Sublime Vanille) in CREED’s Royal Exclusives collection of fragrances, a 250th anniversary statement about the beauty of fragrance as art object.
Erwin CREED, 29, seventh generation of the house and its designated future head, will visit the U.S. again this year from Paris, meeting clients and signing bottles at select Neiman Marcus stores across America and at Saks Fifth Avenue Dadeland in Florida.
Mr. CREED will have more information at that time about a new, unique, commemorative CREED offering, a capstone for the spectacular anniversary year.
As the celebration unfolds, CREED is gratified by the warm, congratulatory messages it has received from clients around the world, some world famous, others recognized in private life only, but all valued clients to whom CREED sends its thanks for making this unique milestone possible.
Tags: 250th anniversary, creed aventus, creed sublime vanille, erwin creed, royal exclusives