Rue Bourbon in New Orleans
Today, CREED continues its association with the Crescent City of New Orleans. The firm was pleased to present the king of the 2011 New Orleans Mardi Gras parade with a bottle of CREED Aventus fragrance, the newest and best selling creation from Olivier CREED in Paris. The special hand blend that includes French Calville Blanc apples conjures the spirit of a life well lived, a most fitting sentiment for this holiday.
Adam Brecht, captain of the CREED polo team, Aventus
The CREED company polo team will play under the name Aventus this season in honor of the newest fragrance from the house of CREED. Unbounded success is the spirit and meaning of the word Aventus, making it a perfect inspiration — and accoutrement — for the season ahead.
The CREED team will play at the beautiful Magual Polo Club (www.magualpolo.com.ar) forty-five minutes by car outside Buenos Aires, Argentina, the world capital of polo. The CREED Aventus team will face Argentinean and other international opponents.
Erwin CREED will tour the U.S. in fall 2010
As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.
Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.
CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.
CREED also launched this site to mark the anniversary year.
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Creed Aventus
Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.
CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).
Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.
The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. (more…)