Posts Tagged ‘creed imperial millesime’

CREED in Fashion Photography

Thursday, April 15th, 2010

Even as CREED celebrates its 250th anniversary in 2010, CREED fragrances remain enduringly stylish. In fact, many fashion editors and photographers choose CREED to be part of photo shoots for magazines, newspapers and websites around the world. A few selections from recent years are featured here.


A classic CREED flacon in the niche Flaunt Magazine in February 2008
 CREED Original Vetiver in a menswear shoot for Women's Wear Daily April 2010
CREED Love In White was selected by Marie Claire Fashion Director Nina Garcia  September 2009
Erwin CREED takes time out for a rare public appearance in Vanity Fair in 2006
CREED's flacon in Selecta Magazine in south Florida in March 2008
Esquire's Black Book Fall 2007
Love In Black in Atlantan Magazine in 2008
Dallas Weddings Spring 2009
Elle Canada October 2008

As you can see, CREED products shot for fashion pages range from classic CREED flacons (or 8.4 ounce decanters) and CREED Original Vetiver to CREED Love In White. On one occasion, a CREED family member, seventh generation Erwin CREED, took a break from work in Paris to be photographed for a full page in Vanity Fair, a rare public appearance.
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Tips for traveling with CREED

Thursday, April 1st, 2010

Air travel regulations limit the amount of liquids you may carry on board

Packing CREED for your next business trip or time-off getaway seems as natural as bringing your cufflinks or linen blazer. But with government restrictions on liquids in aircraft cabins, what’s the best way to bring CREED without having it confiscated and discarded by airport security?

For the travel enthusiast, CREED offers a selection of shatterproof, refillable, Italian leather-wrapped bottles (or atomizers) that can hold any of CREED’s more than 40 fragrances for men and women. Sized at 1.7 ounces, they are perfect for aircraft carry-on. In fact, one U.S. Olympic gold medalist is currently using this item so he can include CREED in his post-Olympic travel schedule that takes him to dozens of U.S. cities.
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What is a flacon?

Monday, January 25th, 2010
CREED Flacon

8.4 ounce CREED flacon

What is a flacon? This is a great question we often receive. When a 1-ounce, 2.5-ounce or 4-ounce spray bottle of your favorite CREED fragrance isn’t enough, a flacon (which means “bottle” or “decanter” in French) is the right choice. Sized at 8.4 ounces — and, in some cases, 17 ounces — CREED flacons offer clients the chance to acquire their favorite fragrance in a quantity that is large and economical over the long run.

CREED flacons — like CREED spray bottles — are made by France’s famed Pochet glassworks from sand quarried a few miles from the CREED workshop in the French countryside. CREED flacons are works of art in themselves. Each one is handblown and sealed with a cut-glass stopper that fits into the flacon neck, in perfumery’s classic tradition.

CREED flacons are beautiful today, but also historical. With minor design changes, CREED flacons look in 2010 the way they did in the 18th century. That is one reason why CREED flacons have a busy career on the silver screen. Keep your eyes peeled for CREED flacons that appear in stylish films — and television shows — thanks to film and TV art directors who request them from our headquarters.

(Editor’s note in response to a reader question: CREED does not pay — or compensate in any way — any person or entity for the appearance of a CREED product in a TV broadcast, film or other entertainment production.)

But if CREED flacons do not have spray tops, how can clients dispense fragrance from them? Another good question. (more…)