CREED Love in Black & CREED Spice and Wood
The Wall Street Journal in recent days praised CREED’s Love In Black fragrance, saying it “explores the concept of Parma violets in a modern way” and CREED Spice and Wood, which the newspaper called ”masculine and assertive” yet with a “delicate” note. The Wall Street Journal also declared Erwin CREED, 30, among “the world’s top noses.”
In the art of fragrance, “nose” means ”perfumer”. Erwin CREED is the seventh generation of the house, still serving as apprentice to his father, master perfumer Olivier CREED, creator of the some of the firm’s most popular and artistic fragrances, including Green Irish Tweed, Millesime Imperial and Aventus. The CREED family gratefully acknowledges the Journal’s praise, as father and son work together to craft fragrances of royal quality for their clientele, aided only by a staff of 35 who handle bottling and shipping, all together in a single, rustic location in the French countryside.
