CREED has been privileged to serve several First Ladies

Democrat or Republican, the appreciation of fine hand-made fragrance transcends party lines.  Paris-based CREED, founded in 1760, has been honored to serve several First Ladies of the United States, and personal correspondence from these important women — letters now on display at the CREED boutique at Madison Avenue at 67th Street in New York (1.877.273.3344) — are among the most interesting and treasured items in CREED’s 250-year archive.

Sometimes, CREED’s loyal service to a chief executive’s wife predates the couple’s White House years.  So it was more than a century ago, when the wife of a famed Governor contacted CREED to make a fragrance using the Bulgarian tea roses she found in a London market during her honeymoon abroad.  CREED obliged with Fleur de The Rose Bulgare, a fragrance of romance and sophistication CREED’s distinguished client wore when her husband became President.

In more recent times, two First Ladies of the U.S. of different political parties have both worn CREED Love In White, which is why it is sometimes called, “the White House fragrance”.