Posts Tagged ‘creed love in white’

In 250th Year, CREED in the Hamptons

Monday, April 26th, 2010
CREED in the Hamptons

CREED is now offered at Saks Fifth Avenue in Southampton, New York

Sun, sand, stars and CREED. It’s a perfect combination.

As part of CREED’s 250th anniversary, this spring will be CREED’s first in the Hamptons, the famous, much-watched beach towns at the sandy east end of Long Island, New York where year-round and summer residents include top artists, actors, sports stars, broadcasters, politicians and assorted other notables.

CREED makes its home at Saks Fifth Avenue in Southampton, the quaint waterside village 80 miles from New York City. CREED is now available there 12 months a year.
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CREED in Fashion Photography

Thursday, April 15th, 2010

Even as CREED celebrates its 250th anniversary in 2010, CREED fragrances remain enduringly stylish. In fact, many fashion editors and photographers choose CREED to be part of photo shoots for magazines, newspapers and websites around the world. A few selections from recent years are featured here.


A classic CREED flacon in the niche Flaunt Magazine in February 2008
 CREED Original Vetiver in a menswear shoot for Women's Wear Daily April 2010
CREED Love In White was selected by Marie Claire Fashion Director Nina Garcia  September 2009
Erwin CREED takes time out for a rare public appearance in Vanity Fair in 2006
CREED's flacon in Selecta Magazine in south Florida in March 2008
Esquire's Black Book Fall 2007
Love In Black in Atlantan Magazine in 2008
Dallas Weddings Spring 2009
Elle Canada October 2008

As you can see, CREED products shot for fashion pages range from classic CREED flacons (or 8.4 ounce decanters) and CREED Original Vetiver to CREED Love In White. On one occasion, a CREED family member, seventh generation Erwin CREED, took a break from work in Paris to be photographed for a full page in Vanity Fair, a rare public appearance.
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Tips for traveling with CREED

Thursday, April 1st, 2010

Air travel regulations limit the amount of liquids you may carry on board

Packing CREED for your next business trip or time-off getaway seems as natural as bringing your cufflinks or linen blazer. But with government restrictions on liquids in aircraft cabins, what’s the best way to bring CREED without having it confiscated and discarded by airport security?

For the travel enthusiast, CREED offers a selection of shatterproof, refillable, Italian leather-wrapped bottles (or atomizers) that can hold any of CREED’s more than 40 fragrances for men and women. Sized at 1.7 ounces, they are perfect for aircraft carry-on. In fact, one U.S. Olympic gold medalist is currently using this item so he can include CREED in his post-Olympic travel schedule that takes him to dozens of U.S. cities.
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Leisure Fuels Work for CREED Family

Friday, March 12th, 2010
Erwin CREED Skiing

Actual photo of Erwin CREED skiing.

Both master perfumer Olivier CREED and his son, Erwin, maintain very active lives when not at work in their fragrance workshop in the French countryside. Many times, their adventurous leisure activities influence their creation of new fragrances for clients.

For example, CREED father and son are avid and competitive skiers, usually in the Swiss Alps. The CREED fragrance Silver Mountain Water by Olivier CREED is intended to evoke the bracing air and crystalline water of the Alpine region, including the towns of Gstaad and Zermatt. Even Silver Mountain Water’s white bottle and silver cap evoke this Alpine feel.

Father and son are skilled golfers as well. Oliver CREED served on France’s national golf team in the 1980′s, and his portrait hangs in a place of honor in the Fontainebleau Golf Club. His loving homage to golf is CREED Green Valley, a fragance that evokes the lush greenery of a fine course just after sunrise, when dew is still on the grass and wind begins to stir the scents of flowering trees and plants that dot the perimeter of play. (more…)

Does CREED participate in Fashion Week — or the Academy Awards?

Tuesday, March 2nd, 2010
Preparations for Fashion Week 2010

Preparations for Fashion Week 2010

CREED is a niche, family-owned company, of course, and the focus of master perfumer Olivier CREED and his son, Erwin, and their staff of 35 people is the hand creation of fine fragrances for clients.

Yet CREED does offer a limited range of exclusive and fashionable accessories, including travel-grooming kits made from Italian leather hand-stitched in France, perfect for holding shaving gear or cosmetics. CREED also offers leather-wrapped shatterproof bottles, or atomizers, sized at 1.7 ounces, perfect for the traveling fragrance enthusiast. CREED offers clothing only in its Paris boutique and does not show collections at Fashion Week.

In 2010, CREED responded to a request to make a very small gift of fragrance to models participating in a major designer’s presentation at New York Fashion Week. The fragrances offered were CREED Love In Black, Love In White and Acqua Fiorentina. (more…)