Magazine editors who’ve tried Royal-Oud are lavishing praising on the fragrance. In the October issue of Town & Country, a review of CREED Royal-Oud calls it “a heady unisex fragrance with a sweet, irresistible smokiness.” The magazine shares with readers the backstory of Royal-Oud, which contains the costly, fragrant resin oud gathered by Erwin CREED, 30, seventh generation of the house, from providers in India. The magazine also notes that part of proceeds from U.S. sales of Royal-Oud will benefit child health in India via the nonprofit organization GlobalGiving.
Posts Tagged ‘erwin creed’
Town & Country Praises Royal-Oud
Wednesday, September 14th, 2011CREED in August
Wednesday, August 17th, 2011
Blooms bought during CREED family travels are shipped to CREED in France.
Having shipped their latest creations — including new Royal-Oud, Original Cologne, White Flowers plus Silver Mountain Water and Love In White perfumed oils — to the United States and other countries around the world, CREED, like many family-owned companies in France, closes for the remainder of August. Yet work does not stop. Yachtsman Olivier CREED takes to the high seas with his son, Erwin, not merely to unwind, but also to visit Mediterranean ports that are thriving markets for fresh flowers, spices, fruits and other essences father and son will use to make new fragrances for 2012.
Purchasing the best from growers who send the bounty to Paris by the bushel or gross, CREED father and son know their summer voyage ends with an eager return to France where the natural supplies they acquired await them. During their journey by sea, a definite port of call is the glittering Amalfi coast of Italy, where lush blooms serve as a longtime inspiration for Olivier CREED. Look for a new fragrance in 2012 based on the native blooms of this scenic, seaside region of Italy.
CREED Polo Team Takes Name of New Scent: Royal-Oud
Tuesday, May 10th, 2011
2011 CREED Polo Jersey Design
The CREED fragrance company (www.creedboutique.com) polo team will play under the name CREED Royal-Oud this summer. Royal-Oud is the Paris perfumery’s new fragrance for fall, not yet available in the U.S. Made by sixth-generation master perfumer Olivier CREED for men and women, Royal-Oud is intended to provide “a touch of palace life, Persian and Parisian”™.
Part of proceeds from US sales of Royal-Oud at the CREED boutique at 794 Madison Avenue at 67th Street in New York (1.877.273.3344), at www.creedboutique.com, Neiman Marcus, Bergdorf Goodman and the Saks flagship store in Manhattan will benefit child immunization in India via the nonprofit www.GlobalGiving.org.
The ingredient oud, coaxed from Agarwood trees and more expensive per ounce than palladium, was obtained in India by Erwin CREED, 30, seventh generation of the house, respecting local rules and livelihoods. The CREED Royal-Oud polo team, captained by Adam Brecht, this year includes LA-based television actor Maximiliano Palacio of Argentina, with matches in the US, England and Argentina.
Olivier CREED Readies 2011 Creations
Wednesday, February 23rd, 2011
In his French workshop, Olivier CREED holds essence of rose
In addition to these crown jewels, Olivier CREED will release in the U.S. another fragrance based on some of his son’s more exotic travels and the rare and precious ingredients he hand selected along the way. And Mr. CREED reserves the right, as always, pleasantly to surprise his clients with still more fragrances in this very creative period.
Wall Street Journal praises Love in Black, Spice and Wood
Wednesday, February 16th, 2011
CREED Love in Black & CREED Spice and Wood
The Wall Street Journal in recent days praised CREED’s Love In Black fragrance, saying it “explores the concept of Parma violets in a modern way” and CREED Spice and Wood, which the newspaper called ”masculine and assertive” yet with a “delicate” note. The Wall Street Journal also declared Erwin CREED, 30, among “the world’s top noses.”
In the art of fragrance, “nose” means ”perfumer”. Erwin CREED is the seventh generation of the house, still serving as apprentice to his father, master perfumer Olivier CREED, creator of the some of the firm’s most popular and artistic fragrances, including Green Irish Tweed, Millesime Imperial and Aventus. The CREED family gratefully acknowledges the Journal’s praise, as father and son work together to craft fragrances of royal quality for their clientele, aided only by a staff of 35 who handle bottling and shipping, all together in a single, rustic location in the French countryside.
Gathering Superb Ingredients for Fragrance
Thursday, January 13th, 2011
The CREED family travels the world in search of
the best ingredients for fragrance
For more than 250 years an advocate of natural ingredients in fragrance, CREED has forged supply relationships with family farmers and growers of flowers, rich spices and luscious fruit on five continents to obtain the very raw materials for CREED perfumes hand-made in France.
For seven generations, the CREED family has set aside time each year to travel the world to personally inspect and compare crops, selecting only the very best for shipment to their French workshop. Whether in India for the best sandalwood in remote forests of Mysore, in Egypt’s iris fields or Virginia woods for fragrant cedar, sixth-generation master perfumer Olivier CREED and his son, Erwin, spare no expense to obtain premium components.
Today, this responsibility has been assumed by Erwin, 30, the seventh generation of the house and its future head, after more than a decade of travel and study with his father. Young Mr. CREED has traveled to over 35 countries for the company, to locations as diverse as Iceland and Indonesia, keeping quality — and sustainability — uppermost in mind in his choices of ingredients.
Erwin CREED Starts US Tour November 3 in New York
Tuesday, November 2nd, 2010
Erwin CREED, 7th generation of the CREED House
Erwin CREED, 29, seventh generation of the Parisian perfumery, will appear at Bergdorf Goodman in New York City (212.872.2729) on Wednesday, November 3 from 3:00 p.m. to 5:00 p.m. local time to meet the public in celebration of CREED’s 250th year and sign bottles of new CREED Spice and Wood and CREED Windsor, the legendary fragrance made for King Edward VIII in 1936.
Mr. CREED will then visit five more U.S. cities (dates and times below). CREED enthusiasts are invited to call 212.872.2729 or post a blog comment below for a personal appointment with Mr. CREED on November 3 in New York or simply stop by to be part of the historic milestone of CREED’s two and a half centuries of royal service as the world’s only privately held luxury fragrance dynasty passed from father to son since 1760.
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Erwin CREED and Windsor to Arrive in US
Friday, October 22nd, 2010
CREED Windsor, an archival treasure
On November 3, Erwin CREED, 29, seventh generation of the house and its future chief, will arrive from Paris to begin a US tour (dates and locations below), offering clients not only new CREED Spice and Wood, the latest in the celebratory Royal Exclusives collection, but also the legendary archival fragrance CREED Windsor, made for King Edward VIII in 1936. This is a special cache of Windsor generously blended by sixth-generation master perfumer Olivier CREED in response to persistent requests from his North American clientele who experienced a limited release of Windsor earlier in 2010, as part of CREED’s 250th celebration.
Windsor was crafted for Edward VIII from ingredients grown in the vast empire he ruled. With this extraordinary fragrance, the king held his empire in his hand.
Edward wore Windsor as king and later, after he left the throne to marry an American divorcee, the couple then known as the Duke and Duchess of Windsor, superstars of international society and fashion.
Erwin CREED’s US Tour Dates Announced
Monday, October 4th, 2010
Erwin CREED will appear in seven US cities
Mr. CREED will appear in New York at Bergdorf Goodman (212.872.2729) on November 3 from 3:00 p.m. to 5:00 pm. ET.
He will appear in Bal Harbour, Florida at Neiman Marcus (1.888.884.6136) November 4 from 3:00 p.m. to 5:00 p.m. ET. Mr. CREED will appear in Miami, Florida at Saks Fifth Avenue Dadeland on North Kendall Drive (305.662.8655) November 5 from 3:00 to 5:00 p.m. ET.
He will appear in Newport Beach, California at Neiman Marcus Fashion Island (1.800.395.1036) November 10 from 2:00 p.m. to 4:00 p.m. PT. Mr. CREED will appear in Canoga Park, California at Neiman Marcus Topanga (818.316.7000) November 11 from 1:00 p.m. to 3:00 p.m. PT.
He will appear in Houston, Texas at Neiman Marcus (1.800.397.5293) November 12 from 3:30 p.m. to 5:30 p.m. local time. Mr. CREED will conclude his tour in Dallas-NorthPark, Texas at Neiman Marcus (800.756.5784) November 13 from 2:00 p.m. to 4:00 p.m. local time.
CREED enthusiasts are invited to call now to make a personal appointment with Mr. CREED or simply stop by during his visit.
CREED’s 250th Year Celebration
Thursday, July 15th, 2010
Erwin CREED will tour the U.S. in fall 2010
As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.
Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.
CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.
CREED also launched this site to mark the anniversary year.
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