Posts Tagged ‘erwin creed’

Leisure Fuels Work for CREED Family

Friday, March 12th, 2010
Erwin CREED Skiing

Actual photo of Erwin CREED skiing.

Both master perfumer Olivier CREED and his son, Erwin, maintain very active lives when not at work in their fragrance workshop in the French countryside. Many times, their adventurous leisure activities influence their creation of new fragrances for clients.

For example, CREED father and son are avid and competitive skiers, usually in the Swiss Alps. The CREED fragrance Silver Mountain Water by Olivier CREED is intended to evoke the bracing air and crystalline water of the Alpine region, including the towns of Gstaad and Zermatt. Even Silver Mountain Water’s white bottle and silver cap evoke this Alpine feel.

Father and son are skilled golfers as well. Oliver CREED served on France’s national golf team in the 1980′s, and his portrait hangs in a place of honor in the Fontainebleau Golf Club. His loving homage to golf is CREED Green Valley, a fragance that evokes the lush greenery of a fine course just after sunrise, when dew is still on the grass and wind begins to stir the scents of flowering trees and plants that dot the perimeter of play. (more…)

What is a CREED Millesime?

Tuesday, January 12th, 2010

Welcome to CREED’s official blog for the United States, Canada and Puerto Rico, an experimental project for CREED’s 250th anniversary year.  Thank you very much for visiting.  We look forward to using this space to provide information on a range of topics our clients inquire about as well as posting other CREED news and information you will find useful.

CREED flacons get a final inspection by Erwin CREED before shipping to the US from France.

Today we thought we would start with the question, “What is a Millesime”?  It’s a great question we hear frequently.

The word “millesime”, of course, appears on many CREED fragrance bottles, such as Royal Water, Tabarome or Imperial Millesime.  The “millesime” designation means that the best crops from a particular year’s harvest — be it bergamot from Sicily or lemon from Calabria — were used in the creation of that particular bottle of CREED fragrance.  It is a mark of quality.

This raises a related question: Does CREED use 100% natural ingredients in its fragrances?  This is a great query as the CREED family, based in France, takes enormous pride in each year selecting the best natural ingredients for their creations.  Sixth-generation master perfumer Olivier CREED and his son, Erwin, travel to Bulgaria to meet rose growers, Parma to meet cultivators of violets, India to meet sandalwood foresters — indeed, they travel the globe — to personally inspect annual crops and choose the most fragrant for shipment to the CREED workshop in the French countryside.  (more…)