Posts Tagged ‘imperial millesime’

CREED’s New Look

Thursday, July 22nd, 2010
New Looks for Select CREED Fragrances

New Looks for Select CREED Fragrances

The bottles of some authentic CREED fragrances are changing, with new looks for CREED’s 250th year. The fine fragrances inside are unchanged, of course.

The new 2.5 ounce bottle of authentic CREED Green Irish Tweed now features more lush green and proudly bears the CREED crest and motto, De Pere en Fils Depuis 1760. However the 4-ounce bottle of CREED Green Irish Tweed is unchanged in its iconic and stately matte black flask.

The 2.5-ounce and 4-ounce bottles of CREED Tabarome have changed to include more club-leather brown, so right for this fragrance of British club luxury.
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Olympian Selects CREED

Wednesday, June 30th, 2010
Departures August

Click the image above to enlarge it

CREED is honored to serve global leaders in every field ranging from politics and business to film, music and sports.  In the current issue of Departures Magazine, U.S. Olympian Evan Lysacek reveals he wore CREED Imperial Millesime on the night he won the gold medal in the 2010 Winter Olympics.  The candor and support of Mr. Lysacek, one of America’s most accomplished athletes, is vastly appreciated.  The Departures Magazine article appears at left.

Warm Weather CREEDs

Tuesday, June 8th, 2010
Summer sun

Warmer weather opens the door to a collection of CREED fragrances for men and women that are a lush trove of citrusy, herbal, floral or sea-fresh creations unequaled in power to revive and invigorate — the perfect complement to summer’s pleasures and antidote to the season’s heat.

CREED Erolfa is a bracing dose of cool sea air, a personal homage to CREED family outings on the Mediterannean Sea. Oceanic, cool and smooth as sea glass, Erolfa reveals beneath its shimmering surface fine herbal notes and citrus tones for the perfect summer scent. It gets its moniker from the names of master perfumer Olivier CREED’s beloved family: His son, Erwin, his daughter, Olivia and their mother, Fabienne. Few CREED fragrances are as refreshing and revealing as Erolfa, a true labor of love by Olivier CREED.
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CREED Shares Royal Letters

Friday, April 9th, 2010

Holiday greeting from Spain's Crown Prince Felipe & Crown Princess Letizia

As the House of CREED celebrates its 250th anniversary in 2010, it also celebrates the distinguished clientele that has sustained it as the world’s only privately held luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

At the CREED boutique at 794 Madison Avenue at 67th Street in Manhattan (212.439.7777 or 1.877.273.3344), a selection of letters and other communications from some of CREED’s most distinguished clients will be on display from April through December of this anniversary year.

Included are letters from President and Mrs. Obama, former First Lady Laura Bush, Crown Prince Felipe and Crown Princess Letizia of Spain, members of the British royal family, Olympic gold medalists, military heroes, the Mayor of New York City and others. CREED’s 19th century royal warrants from the Queens of England and Spain will also be on view.
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CREED fragrances: What’s authentic, and what’s not?

Thursday, January 14th, 2010

How can a consumer tell if a CREED product is authentic?  Or if it’s a fake?

Like most luxury goods companies, CREED receives this question often — as counterfeiters worldwide attempt to cash in by illegally deceiving bargain-hunting consumers with cheaply made, substandard replicas that contain substances never found in actual CREED products.  Meanwhile, disreputable Internet sellers offer aged or defective products to consumers shopping for luxury goods at mass market prices.

Counterfeiting affects virtually every luxury fragrance firm.  The January 2010 issue of Harper’s Bazaar includes an article about “faux fragrances” that quotes CREED’s CEO for North America and others. The article reveals some startling aspects of perfume counterfeiting, including unregulated, dangerous liquid contents and sales that benefit criminal organizations.  We recommend the article as accurate and informative.

How can you tell if you’re getting a genuine bottle of Green Irish Tweed, Imperial Millesime or Spring Flower?

CREED boutique at 794 Madison Avenue in New York

Buy CREED from an authorized retailer, and there is never a cause to worry.  In the U.S., Neiman Marcus, Bergdorf Goodman and their websites, select Saks Fifth Avenue stores, select Nordstrom stores, select Bloomingdale’s stores, the CREED boutique at 794 Madison Avenue in New York City (1-877-CREED 44), CREED’s official online store, www.creedboutique.com, a handful of independent boutiques across America carefully selected by CREED, including Bluemercury, Joe Brand, Cos Bar and Fred Segal, and, in Canada, Holt Renfrew and Ogilvy carry guaranteed, authentic CREED products and stand by them proudly.  You can be confident when shopping these retailers.

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What is a CREED Millesime?

Tuesday, January 12th, 2010

Welcome to CREED’s official blog for the United States, Canada and Puerto Rico, an experimental project for CREED’s 250th anniversary year.  Thank you very much for visiting.  We look forward to using this space to provide information on a range of topics our clients inquire about as well as posting other CREED news and information you will find useful.

CREED flacons get a final inspection by Erwin CREED before shipping to the US from France.

Today we thought we would start with the question, “What is a Millesime”?  It’s a great question we hear frequently.

The word “millesime”, of course, appears on many CREED fragrance bottles, such as Royal Water, Tabarome or Imperial Millesime.  The “millesime” designation means that the best crops from a particular year’s harvest — be it bergamot from Sicily or lemon from Calabria — were used in the creation of that particular bottle of CREED fragrance.  It is a mark of quality.

This raises a related question: Does CREED use 100% natural ingredients in its fragrances?  This is a great query as the CREED family, based in France, takes enormous pride in each year selecting the best natural ingredients for their creations.  Sixth-generation master perfumer Olivier CREED and his son, Erwin, travel to Bulgaria to meet rose growers, Parma to meet cultivators of violets, India to meet sandalwood foresters — indeed, they travel the globe — to personally inspect annual crops and choose the most fragrant for shipment to the CREED workshop in the French countryside.  (more…)