CREED receives thousands of questions by email, phone, in person and via social media every year, and we thought we’d share answers here to some of the most commonly asked questions.
Many ask, “How long do CREED fragrances last?”
Sixth-generation master perfumer Olivier CREED is on the record as saying that authentic CREED fragrances stored properly — like wine, out of direct sunlight, in a place of moderate, consistent temperature — can last up to six years or more. That means showering rooms are not a good place to store CREED because of the frequent increases in temperature there.
So purchase authentic CREED with the knowledge that your investment is one to enjoy for years to come.










