Archive for the ‘Ask CREED’ Category

CREED’s New Look

Thursday, July 22nd, 2010
New Looks for Select CREED Fragrances

New Looks for Select CREED Fragrances

The bottles of some authentic CREED fragrances are changing, with new looks for CREED’s 250th year. The fine fragrances inside are unchanged, of course.

The new 2.5 ounce bottle of authentic CREED Green Irish Tweed now features more lush green and proudly bears the CREED crest and motto, De Pere en Fils Depuis 1760. However the 4-ounce bottle of CREED Green Irish Tweed is unchanged in its iconic and stately matte black flask.

The 2.5-ounce and 4-ounce bottles of CREED Tabarome have changed to include more club-leather brown, so right for this fragrance of British club luxury.
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CREED Aventus to Debut

Monday, June 21st, 2010
Creed Aventus

Creed Aventus

Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.

CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).

Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.

The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. (more…)

Warm Weather CREEDs

Tuesday, June 8th, 2010
Summer sun

Warmer weather opens the door to a collection of CREED fragrances for men and women that are a lush trove of citrusy, herbal, floral or sea-fresh creations unequaled in power to revive and invigorate — the perfect complement to summer’s pleasures and antidote to the season’s heat.

CREED Erolfa is a bracing dose of cool sea air, a personal homage to CREED family outings on the Mediterannean Sea. Oceanic, cool and smooth as sea glass, Erolfa reveals beneath its shimmering surface fine herbal notes and citrus tones for the perfect summer scent. It gets its moniker from the names of master perfumer Olivier CREED’s beloved family: His son, Erwin, his daughter, Olivia and their mother, Fabienne. Few CREED fragrances are as refreshing and revealing as Erolfa, a true labor of love by Olivier CREED.
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CREED & Charity

Tuesday, May 25th, 2010

During its 250 years, CREED has been a loyal supporter of the communities in which it does business. As CREED is a very small, independent, family-run company that produces all of its products by hand in France, CREED’s support many times takes the form of a special item presented for a charity auction. For example, CREED flacons, perhaps signed by a member of the CREED family, offered with CREED shatterproof atomizers, are examples of such donations. Occasionally, CREED’s charity support takes the form of a financial gift.
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CREED Sprays for the Well Dressed Home

Monday, May 17th, 2010
CREED Room Sprays

CREED Room Sprays

CREED fragrances such as CREED Green Valley, CREED Love in Black and CREED Erolfa are the perfect finishing touch for the well-dressed man or woman. CREED also provides superb ambience for the home.

CREED room sprays are blended by master perfumer Olivier CREED in his French country workshop alongside CREED fragrances for the body. A major difference is that Mr. CREED uses much higher concentrations of natural ingredients — blooms, buds and spices, for example — for room sprays that quickly fill any chamber with lush, inviting scent.

CREED’s Cocktail de Pivoines room spray literally means “cocktail of peonies”. It has a loyal clientele worldwide. In fact, royal household purchasing departments are among its largest acquirers. Perfect for family or guest quarters, this scent is floral and fresh — but never overpowering.
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CREED’s Leather Bags Serve in Iraq

Monday, May 10th, 2010
Lt. Anthony Arellano

Lt. Anthony Arellano

CREED Travel Grooming Kit in black

CREED Travel Grooming Kit in black

It’s obvious that CREED leather kits, hand-stitched in France from Italian leather, are an attractive take-anywhere way to store shaving gear, shampoo, soap and, of course, fragrance. But how strong and durable are they? Tough enough for U.S. troops serving in Iraq.

In 2009, as part of our regular, free shipments of grooming goods, including soaps and hair-and-body washes, to U.S. troops serving in Iraq, CREED sent a leather travel-grooming kit to U.S. Army First Lieutenant Anthony Arellano, serving in a field artillery unit outside the city of Tikrit. Lieutenant Arellano kept his CREED kit with him for the rest of his tour in Iraq, which included many dangerous missions. CREED is proud the kit withstood searing heat and sun, rough travel, sand and sustained use in perfect condition. CREED is very pleased that Lieutenant Arellano and his kit have returned safely to the U.S.

From its durable handle to its double-zip compartments, CREED kits sized at 10 inches long, six and one half inches high and four inches wide are an ideal way to carry with you all your grooming goods — wherever in the world you go.

CREED’s Florals for Mother’s Day

Tuesday, May 4th, 2010
CREED Spring Flower

CREED's Spring Flower

Many readers have asked which are CREED’s most luxurious floral fragrances for Mother’s Day. It’s a fine question.

CREED Spring Flower in its exuberant pink bottle is a true harbinger of the season and holiday. The rose, queen of flowers, is brilliantly combined with superb peach, melon and apple in this blend that is now a hallmark of the House of CREED. It is an ideal fragrance for the occasion.

Less well known but just as enchanting is CREED Fantasia de Fleurs, an armful of luscious blooms in a bottle. Originally made for a legendary beauty, Empress Elisabeth (“Sisi”) of Austria-Hungary, Fantasia de Fleurs is a lively burst of floral joy, with Bulgarian rose, Florentine iris and a royal garden of other essences for CREED’s most lavish floral.
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Tips for traveling with CREED

Thursday, April 1st, 2010

Air travel regulations limit the amount of liquids you may carry on board

Packing CREED for your next business trip or time-off getaway seems as natural as bringing your cufflinks or linen blazer. But with government restrictions on liquids in aircraft cabins, what’s the best way to bring CREED without having it confiscated and discarded by airport security?

For the travel enthusiast, CREED offers a selection of shatterproof, refillable, Italian leather-wrapped bottles (or atomizers) that can hold any of CREED’s more than 40 fragrances for men and women. Sized at 1.7 ounces, they are perfect for aircraft carry-on. In fact, one U.S. Olympic gold medalist is currently using this item so he can include CREED in his post-Olympic travel schedule that takes him to dozens of U.S. cities.
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CREED Perfumes: A Liquid Palette of Color

Wednesday, March 24th, 2010
Acqua Fiorentina Pale

Acqua Fiorentina with white roses and carnations in 2010

“I visited the store, and my favorite CREED fragrance is a slightly different color than I’m used to. Why?”

This is a great question.

Color variations in hand-blended CREED perfumes occur naturally year to year. Why?

Sixth-generation master perfumer Olivier CREED and his son, Erwin, annually travel the globe to buy the best natural ingredients for fragrance, meeting personally with farmers, growers and cultivators of flowers, fruits, woods and spices on virtually every continent of the world.

In a given year, the jasmine, daffodils, sandalwood, cinnamon or other crops the CREEDs buy might vary in color or strength from the prior year because of natural changes in rainfall, soil and sunshine. Always blending by hand, CREED is certain to add precisely the right amount of each ingredient for a result that is a fragrance clients love. Yet a yellower daffodil or pinker rose will, of course, mean a color change in the perfume itself one year versus another.

Many connoisseurs say that CREED fragrances are like fine wine, bottled each year by hand with a new crop of grapes that’s a bit different from the prior year’s crop because of changes such as more or less rainfall. This is a good comparison (although CREED fragrances are to be enjoyed only on the surface of the skin, of course).

Some readers have asked about CREED Acqua Fiorentina, which is lighter in color in 2010 than in 2009. This is a very special case and cause.
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Where is the CREED Boutique?

Saturday, March 20th, 2010

Where is the CREED boutique? Great question.

NY Boutique Counter Front View

The CREED boutique at Madison Avenue at 67th Street in New York, 212.439.7777

CREED boutiques are located in Paris, New York and Dubai. Beyond that, guaranteed authentic CREED products are offered at www.creedboutique.com, at Neiman Marcus (and www.neimanmarcus.com), Bergdorf Goodman (and www.bergdorfgoodman.com), select Saks Fifth Avenue locations, some Nordstrom’s stores, select Bloomingdale’s, a handful of carefully chosen small, independent perfumeries around the U.S. in areas where these major departments stores are not present, and across Canada at Holt Renfrew as well as at Ogilvy in Montreal.

The CREED boutique in New York is the newest CREED location, an elegant place to shop that blends chic touches with classic CREED style. Located on Manhattan’s “Golden Mile” at 794 Madison Avenue at 67th Street (1-877-273-3344 or 212-439-7777), the store offers the widest array of guaranteed authentic CREED goods anywhere in the world, including hard-to-find items such as the final bottles of Vintage Tabarome (sometimes called Private Collection Tabarome or Tabarome Prive) and exciting new items such as Sublime Vanille, Himalaya Hair & Body Wash and new shaving soaps scented to match Original Santal and Original Vetiver. (more…)