Archive for the ‘Authentic CREED Products’ Category

CREED’s New Look

Thursday, July 22nd, 2010
New Looks for Select CREED Fragrances

New Looks for Select CREED Fragrances

The bottles of some authentic CREED fragrances are changing, with new looks for CREED’s 250th year. The fine fragrances inside are unchanged, of course.

The new 2.5 ounce bottle of authentic CREED Green Irish Tweed now features more lush green and proudly bears the CREED crest and motto, De Pere en Fils Depuis 1760. However the 4-ounce bottle of CREED Green Irish Tweed is unchanged in its iconic and stately matte black flask.

The 2.5-ounce and 4-ounce bottles of CREED Tabarome have changed to include more club-leather brown, so right for this fragrance of British club luxury.
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CREED Aventus to Debut

Monday, June 21st, 2010
Creed Aventus

Creed Aventus

Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.

CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).

Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.

The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. (more…)

Warm Weather CREEDs

Tuesday, June 8th, 2010
Summer sun

Warmer weather opens the door to a collection of CREED fragrances for men and women that are a lush trove of citrusy, herbal, floral or sea-fresh creations unequaled in power to revive and invigorate — the perfect complement to summer’s pleasures and antidote to the season’s heat.

CREED Erolfa is a bracing dose of cool sea air, a personal homage to CREED family outings on the Mediterannean Sea. Oceanic, cool and smooth as sea glass, Erolfa reveals beneath its shimmering surface fine herbal notes and citrus tones for the perfect summer scent. It gets its moniker from the names of master perfumer Olivier CREED’s beloved family: His son, Erwin, his daughter, Olivia and their mother, Fabienne. Few CREED fragrances are as refreshing and revealing as Erolfa, a true labor of love by Olivier CREED.
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CREED’s Leather Bags Serve in Iraq

Monday, May 10th, 2010
Lt. Anthony Arellano

Lt. Anthony Arellano

CREED Travel Grooming Kit in black

CREED Travel Grooming Kit in black

It’s obvious that CREED leather kits, hand-stitched in France from Italian leather, are an attractive take-anywhere way to store shaving gear, shampoo, soap and, of course, fragrance. But how strong and durable are they? Tough enough for U.S. troops serving in Iraq.

In 2009, as part of our regular shipments of grooming goods, including soaps and hair-and-body washes, to U.S. troops serving in Iraq, CREED sent a leather travel-grooming kit to U.S. Army First Lieutenant Anthony Arellano, serving in a field artillery unit outside the city of Tikrit. Lieutenant Arellano kept his CREED kit with him for the rest of his tour in Iraq, which included many dangerous missions. CREED is proud the kit withstood searing heat and sun, rough travel, sand and sustained use in perfect condition. CREED is very pleased that Lieutenant Arellano and his kit have returned safely to the U.S.

From its durable handle to its double-zip compartments, CREED kits sized at 10 inches long, six and one half inches high and four inches wide are an ideal way to carry with you all your grooming goods — wherever in the world you go.

CREED’s Florals for Mother’s Day

Tuesday, May 4th, 2010
CREED Spring Flower

CREED's Spring Flower

Many readers have asked which are CREED’s most luxurious floral fragrances for Mother’s Day. It’s a fine question.

CREED Spring Flower in its exuberant pink bottle is a true harbinger of the season and holiday. The rose, queen of flowers, is brilliantly combined with superb peach, melon and apple in this blend that is now a hallmark of the House of CREED. It is an ideal fragrance for the occasion.

Less well known but just as enchanting is CREED Fantasia de Fleurs, an armful of luscious blooms in a bottle. Originally made for a legendary beauty, Empress Elisabeth (“Sisi”) of Austria-Hungary, Fantasia de Fleurs is a lively burst of floral joy, with Bulgarian rose, Florentine iris and a royal garden of other essences for CREED’s most lavish floral.
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Where is the CREED Boutique?

Saturday, March 20th, 2010

Where is the CREED boutique? Great question.

NY Boutique Counter Front View

The CREED boutique at Madison Avenue at 67th Street in New York, 212.439.7777

CREED boutiques are located in Paris, New York and Dubai. Beyond that, guaranteed authentic CREED products are offered at www.creedboutique.com, at Neiman Marcus (and www.neimanmarcus.com), Bergdorf Goodman (and www.bergdorfgoodman.com), select Saks Fifth Avenue locations, some Nordstrom’s stores, select Bloomingdale’s, a handful of carefully chosen small, independent perfumeries around the U.S. in areas where these major departments stores are not present, and across Canada at Holt Renfrew as well as at Ogilvy in Montreal.

The CREED boutique in New York is the newest CREED location, an elegant place to shop that blends chic touches with classic CREED style. Located on Manhattan’s “Golden Mile” at 794 Madison Avenue at 67th Street (1-877-273-3344 or 212-439-7777), the store offers the widest array of guaranteed authentic CREED goods anywhere in the world, including hard-to-find items such as the final bottles of Vintage Tabarome (sometimes called Private Collection Tabarome or Tabarome Prive) and exciting new items such as Sublime Vanille, Himalaya Hair & Body Wash and new shaving soaps scented to match Original Santal and Original Vetiver. (more…)

How Are CREED Fragrances Made?

Wednesday, February 17th, 2010

How are CREED fragrances made? Are they still truly made by hand?

They are.

All authentic CREED fragrances are made by hand by sixth-generation master perfumer Olivier CREED, his son, Erwin, and a team of just 35 people working in a single location in the French countryside. Messrs. CREED design and compose CREED fragrances entirely themselves. The role of their staff is to bottle and ship the products of Messrs. CREED.

Forest road

The small CREED team works in what resembles a collection of country houses near one another in the woods.

The small CREED team works in what resembles a collection of country houses near one another in the woods. The rustic buildings house the studio of Messrs. CREED, their offices, cold and warm storage, as needed, for natural ingredients from around the world and large rooms with vats for the blending and later, bottling, of fragrance.

When Olivier CREED starts to create a new fragrance, acting on his creative inspiration, he wears only that fragrance, day in and day out, as a key part of the creative process. He and his son discuss the fragrant composition, adding a note here, subtracting one there, calling upon a worldwide and long-established network of farmers and growers who supply CREED needed ingredients that range from bergamot to sandalwood. CREED fathers and sons have worked this way since 1760.

Even today, CREED has no fragrance production schedules, no timetable of fragrance launches, no scientists or laboratories creating fragrance, no test marketing and no consumer focus groups — all of which are very common elements of the global fragrance industry in 2010. (more…)

Is this CREED’s official website?

Tuesday, February 9th, 2010

Is this CREED’s official website? It is. You have found it. www.creedboutique.com is CREED’s official and authorized website — and online boutique — serving the United States, Canada and Puerto Rico.

The Eiffel Tower and the Empire State Building

Paris-based CREED's exclusive, authorized distributor in the U.S. is International Cosmetics & Perfumes, Inc.

This site — and all of CREED’s official activities in the U.S., Canada and Puerto Rico — are handled exclusively by International Cosmetics & Perfumes, Inc. (ICP), a privately held, family-run company based in the Empire State Building in New York. ICP works directly with the CREED family in Paris as their only official and authorized presence in the U.S., Canada and Puerto Rico. The senior executives of ICP are dual citizens of France and the United States.

By arrangement with the CREED family, ICP undertakes a number of activities for CREED, including the exclusive import of authentic CREED products from the family in France into the U.S., Canada and Puerto Rico. (more…)

CREED fragrances: What’s authentic, and what’s not?

Thursday, January 14th, 2010

How can a consumer tell if a CREED product is authentic?  Or if it’s a fake?

Like most luxury goods companies, CREED receives this question often — as counterfeiters worldwide attempt to cash in by illegally deceiving bargain-hunting consumers with cheaply made, substandard replicas that contain substances never found in actual CREED products.  Meanwhile, disreputable Internet sellers offer aged or defective products to consumers shopping for luxury goods at mass market prices.

Counterfeiting affects virtually every luxury fragrance firm.  The January 2010 issue of Harper’s Bazaar includes an article about “faux fragrances” that quotes CREED’s CEO for North America and others. The article reveals some startling aspects of perfume counterfeiting, including unregulated, dangerous liquid contents and sales that benefit criminal organizations.  We recommend the article as accurate and informative.

How can you tell if you’re getting a genuine bottle of Green Irish Tweed, Imperial Millesime or Spring Flower?

CREED boutique at 794 Madison Avenue in New York

Buy CREED from an authorized retailer, and there is never a cause to worry.  In the U.S., Neiman Marcus, Bergdorf Goodman and their websites, select Saks Fifth Avenue stores, select Nordstrom stores, select Bloomingdale’s stores, the CREED boutique at 794 Madison Avenue in New York City (1-877-CREED 44), CREED’s official online store, www.creedboutique.com, a handful of independent boutiques across America carefully selected by CREED, including Bluemercury, Joe Brand, Cos Bar and Fred Segal, and, in Canada, Holt Renfrew and Ogilvy carry guaranteed, authentic CREED products and stand by them proudly.  You can be confident when shopping these retailers.

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