Archive for the ‘Breaking news’ Category

CREED’s 250th Year Celebration

Thursday, July 15th, 2010
Erwin CREED at NYC's CREED Boutique

Erwin CREED will tour the U.S. in fall 2010

As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.

CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.

CREED also launched this site to mark the anniversary year.
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In 250th Year, CREED in the Hamptons

Monday, April 26th, 2010
CREED in the Hamptons

CREED is now offered at Saks Fifth Avenue in Southampton, New York

Sun, sand, stars and CREED. It’s a perfect combination.

As part of CREED’s 250th anniversary, this spring will be CREED’s first in the Hamptons, the famous, much-watched beach towns at the sandy east end of Long Island, New York where year-round and summer residents include top artists, actors, sports stars, broadcasters, politicians and assorted other notables.

CREED makes its home at Saks Fifth Avenue in Southampton, the quaint waterside village 80 miles from New York City. CREED is now available there 12 months a year.
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CREED Shares Royal Letters

Friday, April 9th, 2010

Holiday greeting from Spain's Crown Prince Felipe & Crown Princess Letizia

As the House of CREED celebrates its 250th anniversary in 2010, it also celebrates the distinguished clientele that has sustained it as the world’s only privately held luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

At the CREED boutique at 794 Madison Avenue at 67th Street in Manhattan (212.439.7777 or 1.877.273.3344), a selection of letters and other communications from some of CREED’s most distinguished clients will be on display from April through December of this anniversary year.

Included are letters from President and Mrs. Obama, former First Lady Laura Bush, Crown Prince Felipe and Crown Princess Letizia of Spain, members of the British royal family, Olympic gold medalists, military heroes, the Mayor of New York City and others. CREED’s 19th century royal warrants from the Queens of England and Spain will also be on view.
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CREED Responds to Haitian Quakes

Wednesday, January 20th, 2010

Over the years, CREED has been a proud trading partner of Haiti, buying Haitian vetiver grass, the essence of which is extracted in CREED’s workshop in France for our beloved Original Vetiver fragrance.  Now, in Haiti’s troubled times, CREED is responding to the earthquakes’ devastation by donating five percent of proceeds from sales of this site, www.creedboutique.com, CREED’s official and exclusive online store, to Haitian relief.

On the advice of experts and observers now working in the quake zone in Haiti, CREED has chosen ADRA (www.adra.org) and its Haitian Earthquake Response Fund as the channel for support to Haiti.  Among other endeavors, ADRA is working in the area of water purification — making undrinkable water safe to drink.

ADRA has committed to donate 100 percent of its Haitian Earthquake Relief Fund to the immediate and long-term development of Haiti.

CREED is pleased to support ADRA’s efforts to avert a further humanitarian crisis in Haiti, and we hope you will join us.

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