Archive for the ‘Exclusive products’ Category

CREED & The Royal Wedding

Wednesday, December 15th, 2010
Kate Middleton and Prince William

CREED gave Ms. Kate Middleton the first bottle of Royal Ceylan in 2006

News of the April 2011 wedding of Prince William of England and Kate Middleton has been received happily around the world. CREED is honored to celebrate its gift to the future princess: In June 2006, CREED sent Ms. Middleton the first bottle of Royal Ceylan, the delicate fragrance made with lotus flowers from the island nation known as Ceylan in French, Ceylon in English — and otherwise called modern Sri Lanka. The special fragrance that also includes ginger from Jamaica and absolute of green tea was presented in a 1.7-ounce shatterproof spray, wrapped in brightly patterned leather. A messenger from CREED was dispatched with the special gift for Ms. Middleton.

The lotus flower of Ceylon is rich with meaning. A symbol of purity, serenity and beauty, it was stitched in jewels into the coronation gown of Queen Elizabeth II in 1953, who as Great Britain’s monarch was also modern-day Queen of Ceylon.

Serving First Ladies

Sunday, December 5th, 2010
White House

CREED has been privileged to serve several First Ladies

Democrat or Republican, the appreciation of fine hand-made fragrance transcends party lines.  Paris-based CREED, founded in 1760, has been honored to serve several First Ladies of the United States, and personal correspondence from these important women — letters now on display at the CREED boutique at Madison Avenue at 67th Street in New York (1.877.273.3344) — are among the most interesting and treasured items in CREED’s 250-year archive.

Sometimes, CREED’s loyal service to a chief executive’s wife predates the couple’s White House years.  So it was more than a century ago, when the wife of a famed Governor contacted CREED to make a fragrance using the Bulgarian tea roses she found in a London market during her honeymoon abroad.  CREED obliged with Fleur de The Rose Bulgare, a fragrance of romance and sophistication CREED’s distinguished client wore when her husband became President.

In more recent times, two First Ladies of the U.S. of different political parties have both worn CREED Love In White, which is why it is sometimes called, “the White House fragrance”.

Complimentary Gift Wrapping from CREED

Tuesday, November 30th, 2010

CREED's ivory and gold signature gift wrapping

CREED's ivory and gold signature gift wrapping

This season, as always, CREED offers complimentary gift wrapping with every purchase at www.creedboutique.com. CREED’s elegant ivory and gold gift wrapping — not available in department stores — features our famed crossed swords logo. Crossed swords are often symbolic of peace, a perfect message for the season.

Your CREED gift — whether a new selection such as Aventus or Spice and Wood, the archival treasure Windsor, a modern classic such as Love In White or any CREED gem — will be beautiful not only in fragrance, but also in visual presentation, with stunning CREED gift wrapping that is our present to you.

Erwin CREED Starts US Tour November 3 in New York

Tuesday, November 2nd, 2010
SPECIAL PORTRAIT OF ERWIN CREED FALL 2010

Erwin CREED, 7th generation of the CREED House

Erwin CREED, 29, seventh generation of the Parisian perfumery, will appear at Bergdorf Goodman in New York City (212.872.2729) on Wednesday, November 3 from 3:00 p.m. to 5:00 p.m. local time to meet the public in celebration of CREED’s 250th year and sign bottles of new CREED Spice and Wood and CREED Windsor, the legendary fragrance made for King Edward VIII in 1936.

Mr. CREED will then visit five more U.S. cities (dates and times below). CREED enthusiasts are invited to call 212.872.2729 or post a blog comment below for a personal appointment with Mr. CREED on November 3 in New York or simply stop by to be part of the historic milestone of CREED’s two and a half centuries of royal service as the world’s only privately held luxury fragrance dynasty passed from father to son since 1760.
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Erwin CREED and Windsor to Arrive in US

Friday, October 22nd, 2010
Windsor flacon

CREED Windsor, an archival treasure

On November 3, Erwin CREED, 29, seventh generation of the house and its future chief, will arrive from Paris to begin a US tour (dates and locations below), offering clients not only new CREED Spice and Wood, the latest in the celebratory Royal Exclusives collection, but also the legendary archival fragrance CREED Windsor, made for King Edward VIII in 1936. This is a special cache of Windsor generously blended by sixth-generation master perfumer Olivier CREED in response to persistent requests from his North American clientele who experienced a limited release of Windsor earlier in 2010, as part of CREED’s 250th celebration.

Windsor was crafted for Edward VIII from ingredients grown in the vast empire he ruled. With this extraordinary fragrance, the king held his empire in his hand.

Edward wore Windsor as king and later, after he left the throne to marry an American divorcee, the couple then known as the Duke and Duchess of Windsor, superstars of international society and fashion.

Erwin CREED’s US Tour Dates Announced

Monday, October 4th, 2010

Erwin CREED will appear in seven US cities

Erwin CREED will appear in seven US cities

Erwin CREED, 29, seventh generation of Paris-based CREED, will visit seven U.S. cities in November to celebrate with clients CREED’s 250th anniversary and sign decanters of new Spice and Wood and the special reserve of CREED Windsor.

Mr. CREED will appear in New York at Bergdorf Goodman (212.872.2729) on November 3 from 3:00 p.m. to 5:00 pm. ET.

He will appear in Bal Harbour, Florida at Neiman Marcus (1.888.884.6136) November 4 from 3:00 p.m. to 5:00 p.m. ET. Mr. CREED will appear in Miami, Florida at Saks Fifth Avenue Dadeland on North Kendall Drive (305.662.8655) November 5 from 3:00 to 5:00 p.m. ET.

He will appear in Newport Beach, California at Neiman Marcus Fashion Island (1.800.395.1036) November 10 from 2:00 p.m. to 4:00 p.m. PT. Mr. CREED will appear in Canoga Park, California at Neiman Marcus Topanga (818.316.7000) November 11 from 1:00 p.m. to 3:00 p.m. PT.

He will appear in Houston, Texas at Neiman Marcus (1.800.397.5293) November 12 from 3:30 p.m. to 5:30 p.m. local time. Mr. CREED will conclude his tour in Dallas-NorthPark, Texas at Neiman Marcus (800.756.5784) November 13 from 2:00 p.m. to 4:00 p.m. local time.

CREED enthusiasts are invited to call now to make a personal appointment with Mr. CREED or simply stop by during his visit.

CREED Spice and Wood to Debut

Tuesday, September 21st, 2010
Spice and Wood with Cap on Side

Decanter of Spice and Wood with cut-glass
top removed to reveal spray pump.

Spice and Wood, the widely anticipated second release in the new Royal Exclusives collection, will debut in America when Erwin CREED, 29, seventh generation of CREED and its future head, visits the U.S. in November. Mr. CREED will make public appearances at Bergdorf Goodman and select Neiman Marcus stores coast to coast, presenting the fragrance to the public for the first time and signing bottles. Details of Mr. CREED’s visit will be released in a few weeks.

With Spice and Wood, Olivier CREED, sixth-generation master perfumer, father of Erwin CREED, continues one of the most sweeping projects in CREED’s 250 years: a special Royal Exclusives collection to state for all time the aesthetic value of fragrance and bottling as lasting art and investment. The fragrance combines finest aged woods and spices with exotic essences in a master’s blend that marks 250 years of royal service. Presented in a hand-blown Pochet glass decanter with spray top, the fragrance is a luxury asset for men but intensely enjoyed by women.

CREED’s 250th Year Celebration

Thursday, July 15th, 2010
Erwin CREED at NYC's CREED Boutique

Erwin CREED will tour the U.S. in fall 2010

As CREED’s 250th anniversary approaches in November 2010, special activities are underway at the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760.

Paris-based CREED starts the celebration in the U.S. with the exclusive, American launch of a spectacular, new fragrance called Aventus, inspired by the very idea of success. Aventus is a masterwork already being enjoyed by leaders in politics, sports, music and film. Aventus is available on this site and soon at Neiman Marcus coast to coast, Bergdorf Goodman and the Saks Fifth Avenue flagship store in New York City.

CREED began its 250th year by opening its only North American boutique at 794 Madison Avenue at 67th Street in New York City (1-877-CREED 44) and displaying there for the public some of CREED’s correspondence with legends and VIPs over the centuries.

CREED also launched this site to mark the anniversary year.
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CREED Aventus to Debut

Monday, June 21st, 2010
Creed Aventus

Creed Aventus

Olivier CREED, sixth generation master perfumer, will soon send to the United States — before all other countries — his latest creation, called AVENTUS, a new fragrance for men (also adored by women) honoring the traits of strength, power, vision and success.

CREED Aventus is inspired by the dramatic life of one of history’s greatest emperors, who waged war, peace and romance on terms he set, riding on horseback to victory. CREED Aventus will debut within several weeks at www.creedboutique.com and at CREED at 794 Madison Avenue at 67th Street in Manhattan (1.877.CREED 44 or 212.439.7777).

Part of proceeds from U.S. sales of Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from damage.

The ingredients for CREED Aventus were hand selected at points worldwide by Erwin CREED, seventh generation of CREED and its designated future head, using the same unerring focus on quality and sustainability that have been hallmarks of CREED for 250 years. Chosen essences were then shipped to CREED’s workshop in France, where CREED father and son created a blend of superb style and enduring fine taste, using methods of hand production instituted at the founding of CREED in 1760. (more…)

CREED Sprays for the Well Dressed Home

Monday, May 17th, 2010
CREED Room Sprays

CREED Room Sprays

CREED fragrances such as CREED Green Valley, CREED Love in Black and CREED Erolfa are the perfect finishing touch for the well-dressed man or woman. CREED also provides superb ambience for the home.

CREED room sprays are blended by master perfumer Olivier CREED in his French country workshop alongside CREED fragrances for the body. A major difference is that Mr. CREED uses much higher concentrations of natural ingredients — blooms, buds and spices, for example — for room sprays that quickly fill any chamber with lush, inviting scent.

CREED’s Cocktail de Pivoines room spray literally means “cocktail of peonies”. It has a loyal clientele worldwide. In fact, royal household purchasing departments are among its largest acquirers. Perfect for family or guest quarters, this scent is floral and fresh — but never overpowering.
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